Credit Union Innovation

The Credit Union Innovation Playbook: Loyalty Innovation Edition, a PYMNTS and PSCU collaboration, delves into credit unions’ loyalty innovation plans.

Inside the Playbook
  • 80 percent: Portion of loyalty-focused CUs that also invest in anti-fraud protection
  • 33.3 percent: Share of loyalty-focused CUs that innovate to meet current members’ needs
  • 42.4 percent: Portion of CU members who want their CUs to focus on account fraud/theft protection