Credit Union Innovation
The Credit Union Innovation Playbook: Loyalty Innovation Edition, a PYMNTS and PSCU collaboration, delves into credit unions’ loyalty innovation plans.
Inside the Playbook
- 80 percent: Portion of loyalty-focused CUs that also invest in anti-fraud protection
- 33.3 percent: Share of loyalty-focused CUs that innovate to meet current members’ needs
- 42.4 percent: Portion of CU members who want their CUs to focus on account fraud/theft protection