Credit Union Innovation

The Credit Union Innovation Playbook, a collaboration between PYMNTS and PSCU, delves into the innovation agendas of players in the credit union ecosystem. Each edition of the Playbook homes in on a specific innovation focus, exploring the differences between how credit union members and leadership prioritize innovation in four select areas: risk and fraud, digital banking, data and analytics and loyalty.

About the Playbook

81.3 percent of credit union members cited trust as a reason for selecting an FI, while 80.6 percent of them cited it as a reason to remain with their CUs
42.4 percent of CU members want their FIs to focus on anti-fraud solutions, and 33.0 percent cited data security as their top innovation priority for the next three years
64.3 percent of FinTechs expressed interest in bypassing CUs to sell directly to members