New Data Shows CUs Need Much More ThanGood Service To Retain Members
Credit unions (CUs) often rely on strong customer-service reputations to secure members, but these might not be enough to hold out against in-demand digital innovations from large banks and FinTechs. In the latest Credit Union Innovation Playbook,
a PYMNTS and PSCU collaboration,PYMNTS surveyed 4,832 consumers plus 100 CU executives to see which digital investments are most likely to prevent consumers from switching banks.
