Credit Union Innovation Playbook

Report: 60 Percent Of Credit Union Members Look To Other FIs For Credit Products

Whether it’s business credit or personal loans that are walking out the door, only about 40% of credit union members consider it highly important to get all their financial and credit products from their local CU. According to the new Credit Union Innovation Playbook: Portfolio Leakage Edition, a PYMNTS and PSCU collaboration, fresh innovation is the only thing that can stop the leakage.

Inside the August Playbook
  • 46%: Share of credit union members who also obtain products from national banks
  • 44%: Portion of credit union members who consider it important to receive all their financial products from the same FI
  • 100%: Share of credit unions that are willing to innovate new credit cards if it means preventing members from leaving