Credit Union Innovation

The Credit Union Innovation Playbook, a collaboration between PYMNTS and PSCU, examines credit union ecosystem players’ innovation agendas. Each edition of the Playbook homes in on a specific innovation focus, exploring the differences between how credit union members and leadership prioritize innovation in four select areas: risk and fraud, digital banking, data and analytics and loyalty.

INSIDE THE APRIL Study

59.9 percent of current CU members consider it “very” or “extremely” important for their CUs to offer mobile apps
Among Generation Z members, 50.4 percent chose their CUs because of their mobile app offerings
Bridge Millennials are more likely than any other generations to consider switching their primary FIs, with 12.7 percent willing to do so