Credit Union Innovation

The Credit Union Innovation Playbook, a collaboration between PYMNTS and PSCU, examines credit union ecosystem players’ innovation agendas. Each edition of the Playbook homes in on a specific innovation focus, exploring the differences between how credit union members and leadership prioritize innovation in four select areas: risk and fraud, digital banking, data and analytics and loyalty.

INSIDE THE APRIL Study

  • 59.9 percent of current CU members consider it “very” or “extremely” important for their CUs to offer mobile apps
  • Among Generation Z members, 50.4 percent chose their CUs because of their mobile app offerings
  • Bridge Millennials are more likely than any other generations to consider switching their primary FIs, with 12.7 percent willing to do so

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