Top Credit Unions Sharpen Their Focus on Digital Tools to Retain and Grow Membership

The 2025 Credit Union Innovation Readiness Index: Closing Gaps, Winning Members

More than eight in 10 top-performing credit unions say external partners accelerate their innovation and scale, enabling them to offer 74% of high-value financial products and features by 2031. PYMNTS Intelligence’s latest, “The 2025 Credit Union Innovation Readiness Index: Closing Gaps, Winning Members,” a PYMNTS Intelligence and Velera collaboration, details how these institutions prioritize tools aligned with member demand, balancing legacy service models with forward-looking, data-driven investment.

Inside the June Index
  • 49%: Share of all products (credit cards, loans etc.) that top performers already offer, compared to 28% among bottom performers
  • 68%: Portion of SMBs that left a credit union that want online onboarding when applying for new products
  • 78%: Percentage difference in the share of Gen Z consumers who want digital onboarding compared to the average consumer

    Subscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    [post_id]

    Credit Union Innovation Report

    Credit Union Innovation Readiness Index: The Smallest Credit Unions Step It Up
    Navigating the Evolving Landscape: FinTech and Credit Union Partnerships
    Credit Union Innovation Readiness Index: The Path to Top-of-Wallet Conversion
    Roadmap to 2030: The Seven Strategic Planks for Credit Unions to Capture Top of Mind
    How FinTechs Can Align With Credit Union Innovation Agendas
    How Top-Performing Credit Unions Innovate to Stay Competitive
    How CUs Can Drive Engagement with Self-Service Banking Innovation
    2024 Credit Union Innovation Readiness Index
    The FinTech Innovation Agenda
    How Credit Union Innovation Can Drive Gen Z Engagement
    Growing Credit Union Membership via Lending and Omnichannel Banking Innovation
    2024 Credit Union Innovation Readiness Index - January 2024
    How Credit Product Rates Impact FI Selection
    Credit Union Membership and Credit Profiles
    Staying Ahead Through Payments Innovation
    Bridging the Cryptocurrency Divide — Why Members Want Access, Why Credit Union Executives Resist
    Product Development Slowdown Tests Member Loyalty
    Cryptocurrency As A Key To Member Loyalty
    The Race To Meet Consumer Demand
    Product Innovation As The Key To Membership Growth
    Responding To Member Demands For Digital Financial Services
    Credit Union Innovation Playbook
    Credit Union Innovation Study - July 2021
    Credit Union Innovation Playbook Touchless Payments Edition
    Credit Union Innovation Study - February 2021
    Credit Union Innovation Playbook: Card Trends Edition
    Credit Union Innovation Playbook: Microbusiness Opportunity Edition
    Credit Union Innovation Playbook: Challenger Banks Edition
    Credit Union Innovation Playbook: New Payment Flows Edition
    Credit Union Innovation Index - March 2020
    Credit Union Innovation Playbook: Loyalty Innovation Edition
    Credit Union Innovation Playbook: Data Analytics Edition
    Credit Union Innovation Playbook: Digital Banking Edition
    Credit Union Innovation Playbook: Trust But Verify Edition
    Credit Union Innovation Index: A 360 Degree Look at What's Driving Credit Union Innovation