Gabby Cohen Joins Board of Subscription Commerce Firm sticky.io

Subscription commerce platform sticky.io has appointed Gabby Cohen to its board of directors, according to a news release Friday (June 24).

“Gabby is a seasoned executive in eCommerce building direct-to-consumer brands and her background will be invaluable to guide our accelerated growth plans, market expansion and product strategy,” said Brian Bogosian, president and CEO at sticky.io.

“We are delighted to have connected with Gabby and to support the Women on Boards Project, and welcome her to our distinguished board of directors.”

Cohen has spent two decades offering marketing and communication leadership at companies that include Harry’s, Inc., SoulCycle, and Rent the Runway.

The company says her arrival comes at a time when direct-to-consumer (DTC) eCommerce is evolving as brands face increased competition.

Subscription-based offers have fueled growth for DTC brands as consumers turn to manufacturers for more convenience, savings, and reliability, sticky.io said.

“The subscription industry has been booming over the past two years and sticky.io is a leader in this category with a broad and sophisticated platform helping brands achieve their online commerce aspirations,” said Cohen. “I’m passionate about brand building, and partnering with Brian and the team at sticky.io to provide dynamic subscription billing offerings that help other brands grow their business is incredibly exciting.”

Read more: Inflation Forces Change or Churn Dilemma for Subscription Companies

PYMNTS and sticky.io recently collaborated on “The Subscription Commerce Conversion Index,” which found that estimated total monthly spending on subscriptions fell by 46% in March compared six months earlier.

Speaking to PYMNTS’ Karen Webster, Bogosian acknowledged the impact inflation is having, recalling the $7.15 per gallon he spent to gas up his car.

“I was like, ‘How does the normal working family survive, commuting kids to school, paying the bills, the mortgage and getting food?’” he said. “It puts the highlight on subscriptions. I think merchants will experience churn of consumers if they’re not thinking about ways they can deliver more value along with the convenience.”