Snap says changing consumer behavior and tariff-related pressures are hindering advertising demand. Get the Full Story Complete the form to unlock this article and enjoy unlimited...
Netflix said Thursday (July 17) that it expects advertising revenue to roughly double in 2025, as the company introduces interactive ads in the second half...
Walmart reportedly aims to enable consumers to make purchases through TV remotes and interfaces while they are watching TV shows. Get the Full Story Complete...
Pinterest ads will become directly shoppable via Instacart under a new retail media collaboration between the two companies. Get the Full Story Complete the form to unlock this...
PayPal says it has developed a way to turn online ads into merchant storefronts. Get the Full Story Complete the form to unlock this article...
DoorDash will pay $175 million to purchase advertising tech company Symbiosys. Get the Full Story Complete the form to unlock this article and enjoy unlimited...
Grocery giant Lidl France, in collaboration with creative agency Marcel Worldwide, turned to generative artificial intelligence (GenAI) to power a viral marketing campaign. Get the...
Google on Wednesday (May 21) unveiled a slew of artificial intelligence (AI)-powered tools to help brands drive growth in shopping and ad effectiveness. Get the...
Netflix is reportedly about to experiment with placing ads in the middle of its programming. Get the Full Story Complete the form to unlock this...