advertising

Amazon to Launch Ad-Supported and Ad-Free Prime Video Options in 2024
Amazon to Launch Ad-Supported and Ad-Free Prime Video Options in 2024
September 22, 2023  |  Streaming

Amazon will include “limited advertisements” on Prime Video shows and movies beginning in 2024. Get the Full Story Complete the form to unlock this article...

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Kroger Drives Delivery With Memberships as Grocers Boost Omnichannel Adoption
Kroger Drives Delivery With Memberships as Grocers Boost Omnichannel Adoption
September 21, 2023  |  Retail

This week in grocery news, Kroger’s membership program succeeds at boosting delivery orders, Ahold Delhaize goes after omnichannel customers, and Hy-Vee joins other grocers in...

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Sam’s Club Adds New Advertiser Tools as Grocers Supplement Consumer Revenue
Sam’s Club Adds New Advertiser Tools as Grocers Supplement Consumer Revenue
September 19, 2023  |  Retail

With grocers expanding their advertising businesses to boost their margins, Sam’s Club has announced new tools for brands to measure campaign effectiveness.  Get the Full...

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WhatsApp Head Denies Report That Messaging Service Is Considering Ads
WhatsApp Head Denies Report That Messaging Service Is Considering Ads
September 15, 2023  |  Meta

The head of WhatApp has denied a media report that the messaging service may introduce ads. Get the Full Story Complete the form to unlock...

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Google to Require Election Ads to Disclose AI-Generated Content
Google to Require Election Ads to Disclose AI-Generated Content
September 06, 2023  |  Google

Google has announced a new policy that will mandate election advertisers to disclose when their ads have been manipulated or created using artificial intelligence (AI) tools....

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Gopuff Ads Launches in UK as Aggregators Expand Marketing Capabilities
Gopuff Ads Launches in UK as Aggregators Expand Marketing Capabilities
August 31, 2023  |  Delivery

Gopuff is expanding its advertising business overseas as leading players across the on-demand delivery business increasingly leverage these capabilities to boost their margins. Get the...

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IHOP Taps AI as Restaurants Race to Personalize Recommendations
IHOP Taps AI as Restaurants Race to Personalize Recommendations
August 24, 2023  |  Restaurant innovation

IHOP will become the first restaurant to leverage Google Cloud’s Recommendations AI for digital ordering, as across the industry, eateries compete to offer the most...

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Netflix Continues to Gain Subscribers After Password-Sharing Crackdown
Netflix Continues to Gain Subscribers After Password-Sharing Crackdown
August 23, 2023  |  Streaming

Netflix has reportedly continued to gain subscribers in the United States after beginning its crackdown on password sharing and introducing new subscription plans. Get the...

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Report: Amazon Offering Influencers Below-Market Rates to Feed Its Tik-Tok Competitor
Report: Amazon Offering Influencers Below-Market Rates to Feed Its Tik-Tok Competitor
August 18, 2023  |  Amazon

Amazon is reportedly offering lower-than-market rates to influencers as it works to build a TikTok-like feed of photos and videos for its new social commerce...

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