Facing a downshift in digital ad spend that’s hurt other players in the space, Snap Inc. is looking to beef up its direct response business...
Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....
Mastercard says it wants to help musicians use Web3 to build their audience. Get the Full Story Complete the form to unlock this article and...
Facebook parent company Meta is facing 390 million euros ($413.4 million) in fines. Get the Full Story Complete the form to unlock this article and...
Ireland’s Data Protection Commission (DPC) says Meta’s ad-centric business model is noncompliant with European regulations. Get the Full Story Complete the form to unlock this...
Shopify is aiming to grow its revenue by helping retailers deliver targeted ads. Get the Full Story Complete the form to unlock this article and...
Binance is facing a criminal complaint in France for its social media marketing. Get the Full Story Complete the form to unlock this article and...
Shoppers buying gifts for others are haunted later by these searches when shopping for themselves. Get the Full Story Complete the form to unlock this...
There’s a pressing need for eCommerce companies to reduce their reliance on Big Tech. Get the Full Story Complete the form to unlock this article...