advertising

Twitter Offers ‘100% Value Add’ to Some Advertisers 
Twitter Offers ‘100% Value Add’ to Some Advertisers 
December 01, 2022  |  Social Commerce

Twitter is reportedly offering to match a portion of the ad spending of some advertisers.  Get the Full Story Complete the form to unlock this article...

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Musk: Apple Threatened to Pull Twitter From App Store
Musk: Apple Threatened to Pull Twitter From App Store
November 28, 2022  |  Apple

Elon Musk said in a series of tweets that Apple has “mostly” stopped advertising on Twitter and has threatened to remove Twitter from the App...

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TikTok Launches eCommerce Feature in US
TikTok Launches eCommerce Feature in US
November 13, 2022  |  eCommerce

TikTok has reportedly entered the U.S. eCommerce market, competing with the likes of Amazon as well as other social media brands looking to become shopping...

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Elon Musk Reports ‘Massive Drop in Revenue’ as Companies Pause Twitter Ads
Elon Musk Reports ‘Massive Drop in Revenue’ as Companies Pause Twitter Ads
November 04, 2022  |  Acquisitions

With activist groups pressuring advertisers to leave Twitter after its acquisition by Elon Musk, the social media platform has seen “a massive drop in revenue,”...

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UK Crypto Firms Will Need FCA Approval to Advertise
UK Crypto Firms Will Need FCA Approval to Advertise
November 03, 2022  |  Cryptocurrency

The U.K.’s House of Commons on Thursday (Nov. 3) passed new regulations that limit how cryptocurrency assets can be promoted in the country. Get the...

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Studios Line up for Piece of Ad-Supported Netflix
Studios Line up for Piece of Ad-Supported Netflix
November 02, 2022  |  Streaming

As Netflix prepares to launch the ad-supported version of its services, Hollywood studios have begun negotiating with the company for more revenue for the right...

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EU Retailers Leverage AdTech Innovations, Data to Deliver Tailored Customer Experiences
EU Retailers Leverage AdTech Innovations, Data to Deliver Tailored Customer Experiences
October 31, 2022  |  Retail

Thanks to a combination of real-world and online advertising assets that reach an audience of millions, retailers like Dutch multinational retail group Ahold Delhaize, which...

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Google Will Pay YouTube Creators in Bid to Crash TikTok’s Party 
Google Will Pay YouTube Creators in Bid to Crash TikTok’s Party 
October 26, 2022  |  Google

Calling it “a big deal” for creators, Google parent Alphabet said Tuesday it will pay top creative talent to post videos on its new YouTube...

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Instacart, Ahold Delhaize Boost Ad Sales to Augment Grocery Business
Instacart, Ahold Delhaize Boost Ad Sales to Augment Grocery Business
October 20, 2022  |  Retail

As rising food prices put additional margin pressure on businesses that rely on grocery sales, some are turning to advertising to supplement their revenue. Get...

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