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EU Retailers Leverage AdTech Innovations, Data to Deliver Tailored Customer Experiences

EU Retailers Leverage AdTech Innovations, Data to Deliver Tailored Customer Experiences
EU Retailers Leverage AdTech Innovations, Data to Deliver Tailored Customer Experiences
October 31, 2022  |  Retail

Thanks to a combination of real-world and online advertising assets that reach an audience of millions, retailers like Dutch multinational retail group Ahold Delhaize, which...

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Google Will Pay YouTube Creators in Bid to Crash TikTok’s Party 
Google Will Pay YouTube Creators in Bid to Crash TikTok’s Party 
October 26, 2022  |  Google

Calling it “a big deal” for creators, Google parent Alphabet said Tuesday it will pay top creative talent to post videos on its new YouTube...

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Instacart, Ahold Delhaize Boost Ad Sales to Augment Grocery Business
Instacart, Ahold Delhaize Boost Ad Sales to Augment Grocery Business
October 20, 2022  |  Retail

As rising food prices put additional margin pressure on businesses that rely on grocery sales, some are turning to advertising to supplement their revenue. Get...

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Uber Piloting Back-of-Seat Ads on Tablets in Latest Revenue Push
Uber Piloting Back-of-Seat Ads on Tablets in Latest Revenue Push
October 20, 2022  |  Ridesharing

Uber is piloting a new advertising model in California and will display ads on tablets attached to the back of seats as part of the...

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DoorDash Seeks Fresh Revenue From CPG Ads
DoorDash Seeks Fresh Revenue From CPG Ads
October 17, 2022  |  Delivery

DoorDash is looking to supplement its delivery revenue via a new advertising feature focused on the large and deep-pocketed stable of consumer-packaged goods (CPGs). Get...

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Protecting Kids From Metaverse Marketing Is No Game
Protecting Kids From Metaverse Marketing Is No Game
October 11, 2022  |  Metaverse

Regulators in the U.S., the U.K. and the EU have each recently called for a crackdown on digital ads targeting kids, blaming big tech for...

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Meta Unveils New Ad Formats for Reels, Instagram
Meta Unveils New Ad Formats for Reels, Instagram
October 04, 2022  |  Social Commerce

Meta Platforms has announced a series of new ad formats designed to help advertisers reach their audience based on how they spend their time on...

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Retailers Sharpen in-House Ads to Bring Fresh Revenue, Better Brand Service
Retailers Sharpen in-House Ads to Bring Fresh Revenue, Better Brand Service
September 22, 2022  |  Retail

In some ways, a new ad platform launched today (Sept. 22) by alcohol eCommerce site Drizly is the retail industry equivalent of a dating service. Get the Full...

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Netflix’s New Tier Subscription May Reach 40M by End of ‘23
Netflix’s New Tier Subscription May Reach 40M by End of ‘23
September 14, 2022  |  Subscriptions

Netflix’s new ad-supported streaming service could reach around 40 million viewers globally by the third quarter of next year, the Wall Street Journal reported, citing...

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