TikTok and Foursquare are partnering on an effort to help sellers and advertisers gather more data about in-store visits across the U.S. and Canada through...
Apple will be restructuring its services to get more into streaming and advertising, a Seeking Alpha report said Tuesday (May 10). Get the Full Story...
TikTok has debuted a new service called Pulse, which a company blog post says will add more advertising options for brands to get more in...
Yahoo debuted its Next-Gen Solutions program, an advanced contextual targeted solution to address omnichannel targeting and buying and look towards “the future of identity,” a...
For a company that was so popular during the height of the pandemic that customers were willing to wait a month or more for delivery...
DoubleVerify, a company that helps its clients make sure their ads do not run in places featuring objectionable material, is purchasing OpenSlate for $150 million....
Just as consumers grasped the appeal of contactless payments and other pandemic-era innovations, so too has the advertising industry — an unsettled sector in need...
Kroger Precision Marketing (KPM) has debuted a private programmatic advertising marketplace for brands and marketers of consumer packaged goods (CPGs), Supermarket News reported Wednesday (Oct....