In an age when retailers fight tooth and nail to retain every customer, brands are used to offering extra incentives to sweeten the pot for reluctant...
There’s no gift that says, “It’s the thought that counts,” quite like a gift card. The last-minute choice of harried shoppers and slackers alike, the...
Until now, the main struggle retailers had to contend with was the push-pull relationship between online marketplaces and brick-and-mortar stores. Now, though, retailers might have to...
A hundred years ago, Hearst’s broadsheets and Pulitzer’s newspapers dominated not only how average Americans got their news, but also how advertisers reached their audiences....
What do consumers see when they’re standing in front of a shelf or a product display? Retailers would hope that shoppers’ gazes are drawn to...
Of all the platitudes that pundits use to describe the millennial generation, one of the most pervasive might be that these young consumers just don’t...
Different generations have different ways of storing their savings. The Greatest Generation might have stuffed it under mattresses, while baby boomers stuck it in the...