consumer insights

Millennials Are Breaking Up With Napkins For Paper Towels

Millennials Are Breaking Up With Napkins For Paper Towels
Millennials Are Breaking Up With Napkins For Paper Towels
April 06, 2016  |  Consumer Insights

Though it was their grandparents that gave rise to modern American consumer culture, millennials often get dinged for being too obsessed with having the latest...

READ MORE >
Clothing Tops eCommerce Spend List
Clothing Tops eCommerce Spend List
April 04, 2016  |  Consumer Insights

There’s no question that online shopping hasn’t managed to penetrate every retail segment in America. For example, it’s still mostly easier to buy a car...

READ MORE >
As US Companies Automate, Consumers Go Elsewhere
As US Companies Automate, Consumers Go Elsewhere
March 24, 2016  |  Consumer Insights

When luddites complained a decade ago about having to go through automated touchtone phone systems, people laughed. Now that automation is becoming a very real...

READ MORE >
Skinny Jeans: The Fashion Trend That Won’t Die
Skinny Jeans: The Fashion Trend That Won’t Die
March 18, 2016  |  Consumer Insights

When stereotypes collide, everyone usually ends up wrong. Take millennial shoppers and fashion trends, for instance. The former can’t make up their minds about brands...

READ MORE >
What Will Drunk Shoppers Buy On St. Patrick’s Day?
What Will Drunk Shoppers Buy On St. Patrick’s Day?
March 15, 2016  |  Consumer Insights

St. Patrick’s Day — the one day a year everyone pretends like they don’t really drink that much all year long. Naturally, where there’s alcohol, there’s...

READ MORE >
How Many Dedicated Content Channels Do Millennials Need?
How Many Dedicated Content Channels Do Millennials Need?
March 09, 2016  |  Consumer Insights

It took traditional media outlets a few extra years to figure out that millennials don’t quite care for getting their news and entertainment from the...

READ MORE >
Milk And Cereal Too Burdensome For 40% Of Millennials
Milk And Cereal Too Burdensome For 40% Of Millennials
March 02, 2016  |  Consumer Insights

As part of a wholesome and nutritious breakfast, cereal was a cornerstone of the food pyramid throughout the 20th century. Baby Boomers practically grew up...

READ MORE >
DSW Lawsuit Shows Sea-Change In Shoppers’ Pricing Expectations
DSW Lawsuit Shows Sea-Change In Shoppers’ Pricing Expectations
March 01, 2016  |  Consumer Insights

What are the biggest ways digital commerce has changed retail? Logistics certainly move at a speed that was formerly unthinkable without the aid of computers...

READ MORE >