D2C

Alcohol Brands Mull D2C Conversion to Regain Control of Customer Data
Alcohol Brands Mull D2C Conversion to Regain Control of Customer Data
October 26, 2022  |  eCommerce

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D2C Brands Have the Smoothest Checkout and the Sales to Show for It
D2C Brands Have the Smoothest Checkout and the Sales to Show for It
October 25, 2022  |  eCommerce

Relative to other kinds of eCommerce merchants, direct-to-consumer (D2C) brands are providing the most user-friendly checkout experiences, a key competitive advantage when it comes to...

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Women’s Sneaker Startup Hilma Takes On Nike With Word-of-Mouth Campaign
Women’s Sneaker Startup Hilma Takes On Nike With Word-of-Mouth Campaign
October 06, 2022  |  eCommerce

She wasn’t an athlete or even a casual runner. She didn’t burn with the ambition to form her own company. She was looking for personal...

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Energy Drinks Test Direct-to-Consumer Route to Sharpen Customer Insights
Energy Drinks Test Direct-to-Consumer Route to Sharpen Customer Insights
September 30, 2022  |  eCommerce

As new food and beverage brands hit the market, those that gather the most information about consumer reactions and desires early on have the best...

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Consumers Trade Restaurant Meals for Upscale Brands at Home
Consumers Trade Restaurant Meals for Upscale Brands at Home
September 27, 2022  |  Consumer Insights

As food prices rise, many consumers are eating at home more often, offering premium consumer packaged goods (CPG) brands the chance to attract new customers....

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Retailers Scramble to Ensure Targeted Ads Comply With New Privacy Regs
Retailers Scramble to Ensure Targeted Ads Comply With New Privacy Regs
September 27, 2022  |  Retail

Retailers are reportedly racing to comply with California’s data privacy regulations as a new, stricter law is set to take effect in the state beginning...

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Darden, General Mills Experience Two Versions of Food Inflation
Darden, General Mills Experience Two Versions of Food Inflation
September 21, 2022  |  Earnings

Call it a tale of two business models — of ways of grappling with food inflation and grappling with the challenges of protecting margins. Get...

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The Digital Transformation of Levi Strauss in Latin America
The Digital Transformation of Levi Strauss in Latin America
September 16, 2022  |  Connected Economy

The digital shift is undeniable in many parts of Latin America that are among the most connected economies on the planet, but the cultures of...

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Bike.com Looks to Make Non-Car Commuting Seamless, Fast and Fun
Bike.com Looks to Make Non-Car Commuting Seamless, Fast and Fun
September 06, 2022  |  Retail

Gasoline prices may have come down from peak levels set earlier this summer, but the case for converting to an electric or pedal-assisted bicycle is...

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