Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

62% of Gen Z Turn to AI for Financial Planning Guidance
62% of Gen Z Turn to AI for Financial Planning Guidance
December 01, 2025  |  Credit Unions

Credit unions trying to attract younger members now face a generation that expects personalized digital tools and is willing to walk away when it does...

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46% of Gen Z Prefer In-Person Financial Advice
46% of Gen Z Prefer In-Person Financial Advice
November 18, 2025  |  Credit Unions

Credit unions are discovering that the youngest generation in their membership base is not simply digital-first. They are digital-fluid, moving between screens and branches with...

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Gen Z Balances Savings Goals and Financial Stress
Gen Z Balances Savings Goals and Financial Stress
October 22, 2025  |  Consumer Insights

The financial pressures squeezing American households are hitting the youngest adults with particular force. As inflation, high rent and debt burdens continue to weigh on...

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Gen Z’s Spending Power Gives Issuers a Holiday Boost
Gen Z’s Spending Power Gives Issuers a Holiday Boost
October 20, 2025  |  Consumer Insights

Earnings season so far suggests that U.S. consumers still have a willingness and capacity to spend, even amid persistent economic uncertainty. Credit and debit cards...

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Gen Z Turns Side Gigs Into 57% of Total Income
Gen Z Turns Side Gigs Into 57% of Total Income
October 16, 2025  |  Gig Economy

What was once a stopgap for hard times is fast becoming a fixture of American financial planning. According to a new PYMNTS Intelligence report, “Do the...

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Millennials, Not Gen Z, Are Defining the Gen AI Era
Millennials, Not Gen Z, Are Defining the Gen AI Era
September 12, 2025  |  artificial intelligence

As generative artificial intelligence (AI) reshapes how Americans work, shop and communicate, one generation isn’t just keeping pace, they’re pushing the frontier. Millennials, not the...

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Fizz and Gopuff Team to Provide College Grocery Deliveries
Fizz and Gopuff Team to Provide College Grocery Deliveries
September 03, 2025  |  Partnerships

College-focused social app Fizz is reportedly entering the world of grocery delivery. Get the Full Story Complete the form to unlock this article and enjoy...

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Velera Bets Digital Playbook Wins Gen Z
Velera Bets Digital Playbook Wins Gen Z
September 02, 2025  |  Credit Unions

Credit unions should focus on digital tools, personalization and authentic storytelling to appeal to members of the increasingly influential Generation Z, credit union service organization (CUSO)...

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Gen Z’s Digital-First Approach Sets New Standards for Healthcare
Gen Z’s Digital-First Approach Sets New Standards for Healthcare
August 26, 2025  |  Healthcare

Generation Z views digital health services not as conveniences, but as expectations built into their daily lives. Get the Full Story Complete the form to...

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