Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

Three Generations Face the Same Bills and Make Different Moves
Three Generations Face the Same Bills and Make Different Moves
February 25, 2026  |  Consumer Finance

Picture three Americans staring at the same electric bill. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

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Gen Z Investments Soar as Housing Costs Move Out of Reach
Gen Z Investments Soar as Housing Costs Move Out of Reach
February 15, 2026  |  Investments

Cut off from the housing market, Generation Z is reportedly turning to the stock market. Get the Full Story Complete the form to unlock this...

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Digital Banks Win With Younger and Lower-Income Consumers
Digital Banks Win With Younger and Lower-Income Consumers
February 09, 2026  |  Digital-First Banking

Digital bank users are not simply early adopters of new payment methods. They represent a distinct slice of the U.S. banking population, shaped by age, income, education and daily...

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1 in 3 Young Adults Turn to Friends and Family as Costs Rise
1 in 3 Young Adults Turn to Friends and Family as Costs Rise
January 01, 2026  |  Consumer Finance

Rising costs are no longer just squeezing household budgets. They are reshaping how different generations make financial decisions, from grocery shopping to healthcare use, according...

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Nearly Half of Gen Z Still Want In-Person Financial Advice
Nearly Half of Gen Z Still Want In-Person Financial Advice
December 31, 2025  |  Credit Unions

For credit unions, the Gen Z challenge is no longer about digital access but about relevance in moments that shape financial confidence. Get the Full...

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Healthcare Costs Force One in Four Gen Z to Skip Care
Healthcare Costs Force One in Four Gen Z to Skip Care
December 26, 2025  |  Healthcare

For younger Americans, healthcare spending is becoming less about treating illness and more about managing financial risk at a stage of life when cash flow...

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62% of Gen Z Turn to AI for Financial Planning Guidance
62% of Gen Z Turn to AI for Financial Planning Guidance
December 01, 2025  |  Credit Unions

Credit unions trying to attract younger members now face a generation that expects personalized digital tools and is willing to walk away when it does...

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46% of Gen Z Prefer In-Person Financial Advice
46% of Gen Z Prefer In-Person Financial Advice
November 18, 2025  |  Credit Unions

Credit unions are discovering that the youngest generation in their membership base is not simply digital-first. They are digital-fluid, moving between screens and branches with...

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Gen Z Balances Savings Goals and Financial Stress
Gen Z Balances Savings Goals and Financial Stress
October 22, 2025  |  Consumer Insights

The financial pressures squeezing American households are hitting the youngest adults with particular force. As inflation, high rent and debt burdens continue to weigh on...

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