Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

49% of Gen Z Say BNPL Shapes Where They Book Travel

49% of Gen Z Say BNPL Shapes Where They Book Travel
49% of Gen Z Say BNPL Shapes Where They Book Travel
April 29, 2026  |  BNPL

For younger shoppers, buy now, pay later is not just a way to split a purchase. It is often a factor in where they choose...

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Issuers Use Alerts to Win Gen Z Card Loyalty
Issuers Use Alerts to Win Gen Z Card Loyalty
April 28, 2026  |  Credit Cards

Credit card apps have moved from a supporting function to a central position in how consumers engage with their financial lives. Get the Full Story...

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Credit Unions Find Their Gen Z Edge in Faster Payments
Credit Unions Find Their Gen Z Edge in Faster Payments
April 28, 2026  |  Faster Payments

Instant payments have shifted from a technological luxury to an existential necessity for traditional financial institutions (FIs). Driven in large part by the demands of...

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Why Gen Z Uses BNPL and Installments Differently
Why Gen Z Uses BNPL and Installments Differently
April 03, 2026  |  Payment Methods

Consumers are no longer choosing how to pay based on habit or loyalty. They are selecting financial tools with a specific outcome in mind at...

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72% of Gen Z Feels Financial Strain and Credit Unions See an Opening
72% of Gen Z Feels Financial Strain and Credit Unions See an Opening
April 01, 2026  |  Credit Unions

A recent PYMNTS Intelligence report suggests that the biggest opening for credit unions with Gen Z may not be basic digital access, but the chance...

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Mastercard Warns Credit Gap Is Holding Back Gen Z Small Businesses
Mastercard Warns Credit Gap Is Holding Back Gen Z Small Businesses
March 17, 2026  |  SMBs

Watch more: Need to Know With Mastercard’s Mark Barnett Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

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Gen Z Turns Mobile Apps and Credit Into Financial Discipline
Gen Z Turns Mobile Apps and Credit Into Financial Discipline
March 11, 2026  |  Consumer Insights

Popular commentary portrays Generation Z as financially reckless, a cohort supposedly driven by impulse purchases, social media trends and a casual approach to money. Get...

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Gen Z Goes Big for Legacy Brands as Malls Make a Comeback
Gen Z Goes Big for Legacy Brands as Malls Make a Comeback
March 08, 2026  |  Retail

They may be digital natives, but members of Gen Z still love the mall. Get the Full Story Complete the form to unlock this article...

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Three Generations Face the Same Bills and Make Different Moves
Three Generations Face the Same Bills and Make Different Moves
February 25, 2026  |  Consumer Finance

Picture three Americans staring at the same electric bill. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

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