Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

Teens Use TikTok To Fake Luxury Goods
Teens Use TikTok To Fake Luxury Goods
March 02, 2020  |  Retail

Teens are using the popular social media app TikTok to show each other how to find fake luxury products, called “dupes,” according to a report by...

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ADP On Prepaid Cards, Digital Wallets’ Role In The Future Of Payroll
ADP On Prepaid Cards, Digital Wallets’ Role In The Future Of Payroll
February 28, 2020  |  Next-Gen Debit

Biweekly direct deposit is losing its cha-ching with job seekers — more Gen Z candidates expect to access their earnings instantly via ready-to-use payment tools....

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Deep Dive: How BNPL Solutions Could Slow Cart Abandonment
Deep Dive: How BNPL Solutions Could Slow Cart Abandonment
February 11, 2020  |  Buy Now Pay Later

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Platforms Dance To The Gen Z Tune
Platforms Dance To The Gen Z Tune
February 04, 2020  |  Platform Payments

By the end of 2020 four in 10 shoppers worldwide will belong to Gen Z, the consumer group born more or less between 1996 and...

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The Gig Economy Drives The Next Major Payroll Disruption
The Gig Economy Drives The Next Major Payroll Disruption
January 21, 2020  |  B2B Payments

The payroll has not seen much disruption since the introduction of direct deposit to accelerate workers’ access to earned wages. But a new generation of...

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Catering To Millennial And Gen Z Travelers With Digital Innovation
Catering To Millennial And Gen Z Travelers With Digital Innovation
January 15, 2020  |  Retail

Consumers have always wanted to explore and see the world, but they have had a constant need for comfortable transportation as well as accommodations. However,...

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Homesharing Platforms Vie For Millennial, Gen Z Travelers
Homesharing Platforms Vie For Millennial, Gen Z Travelers
January 10, 2020  |  Commerce Connected

With millennial travel spend expected to reach $1.4 trillion in 2020, hotels and home-sharing platforms are clamoring to win their business. But it takes more...

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Airbnb: How To Win The $1.4T Battle For Millennials
Airbnb: How To Win The $1.4T Battle For Millennials
January 09, 2020  |  Commerce Connected

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Sharing Platforms Fight Fraud, Make Friends
Sharing Platforms Fight Fraud, Make Friends
December 13, 2019  |  Security & Fraud

We now inhabit a world where one can rent almost anything. It’s a world that has sprung up around the spending power and tastes of...

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