Generation Z

Gen Z Digital Wallet Use Climbs 21% as Budgets Tighten

Gen Z Digital Wallet Use Climbs 21% as Budgets Tighten
Gen Z Digital Wallet Use Climbs 21% as Budgets Tighten
March 30, 2026  |  Consumer Insights

Financial stress is doing more than pushing consumers to hunt for lower prices. It is also changing how they organize purchases, where they shop and...

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56% of Gen Z Struggle to Track When Installment Payments Are Due
56% of Gen Z Struggle to Track When Installment Payments Are Due
March 20, 2026  |  Buy Now Pay Later

For many consumers, pay later is shifting from a checkout convenience to a budgeting tool. Get the Full Story Complete the form to unlock this...

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38% of Millennials Pay Out of Pocket for Healthcare
38% of Millennials Pay Out of Pocket for Healthcare
March 18, 2026  |  Healthcare

Healthcare costs are hitting the youngest adults hardest, turning even routine care into a budget decision for Americans who, on paper, should need the least...

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Gen Z Goes Big for Legacy Brands as Malls Make a Comeback
Gen Z Goes Big for Legacy Brands as Malls Make a Comeback
March 08, 2026  |  Retail

They may be digital natives, but members of Gen Z still love the mall. Get the Full Story Complete the form to unlock this article...

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Planet Fitness Banks on Gen Z and AI Amid Record Club Openings
Planet Fitness Banks on Gen Z and AI Amid Record Club Openings
February 24, 2026  |  Earnings

Planet Fitness continues to lean on Generation Z engagement to navigate a shifting wellness landscape. Get the Full Story Complete the form to unlock this...

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Gen Z Investments Soar as Housing Costs Move Out of Reach
Gen Z Investments Soar as Housing Costs Move Out of Reach
February 15, 2026  |  Investments

Cut off from the housing market, Generation Z is reportedly turning to the stock market. Get the Full Story Complete the form to unlock this...

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The Friction Economy: Why Gen Z Is Trading Smartphones for Dumb Devices
The Friction Economy: Why Gen Z Is Trading Smartphones for Dumb Devices
February 07, 2026  |  The Weekender

There’s a special look kids give a floppy disk. They turn it over, tap the little metal shutter, and then ask, politely but devastatingly: “So...

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Millennials and Gen Z Drive Earnings Growth Across Finance and Retail
Millennials and Gen Z Drive Earnings Growth Across Finance and Retail
February 02, 2026  |  Consumer Insights

Consumer spending among millennials and Generation Z is not merely holding up. It’s underwriting earnings growth across financial services and retail, while pulling daily financial...

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Affordability Rewrites the Household Balance Sheet
Affordability Rewrites the Household Balance Sheet
December 19, 2025  |  Economy

Rising prices are reshaping not just household budgets but the financial relationship between generations. Get the Full Story Complete the form to unlock this article...

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