Generation Z

Gen Z Investments Soar as Housing Costs Move Out of Reach
Gen Z Investments Soar as Housing Costs Move Out of Reach
February 15, 2026  |  Investments

Cut off from the housing market, Generation Z is reportedly turning to the stock market. Get the Full Story Complete the form to unlock this...

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The Friction Economy: Why Gen Z Is Trading Smartphones for Dumb Devices
The Friction Economy: Why Gen Z Is Trading Smartphones for Dumb Devices
February 07, 2026  |  The Weekender

There’s a special look kids give a floppy disk. They turn it over, tap the little metal shutter, and then ask, politely but devastatingly: “So...

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Millennials and Gen Z Drive Earnings Growth Across Finance and Retail
Millennials and Gen Z Drive Earnings Growth Across Finance and Retail
February 02, 2026  |  Consumer Insights

Consumer spending among millennials and Generation Z is not merely holding up. It’s underwriting earnings growth across financial services and retail, while pulling daily financial...

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Affordability Rewrites the Household Balance Sheet
Affordability Rewrites the Household Balance Sheet
December 19, 2025  |  Economy

Rising prices are reshaping not just household budgets but the financial relationship between generations. Get the Full Story Complete the form to unlock this article...

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Nearly 1 in 5 Gen Z Turn to BNPL as Traditional Credit Plays a Smaller Role
Nearly 1 in 5 Gen Z Turn to BNPL as Traditional Credit Plays a Smaller...
December 04, 2025  |  Buy Now Pay Later

Generation Z consumers are not only saving more; they’re reshaping how financial activity moves, stores and circulates online. Get the Full Story Complete the form...

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Gen Z Faces Financial Stress as Hourly Wages Lose Ground
Gen Z Faces Financial Stress as Hourly Wages Lose Ground
December 02, 2025  |  Economy

How your job pays you as an employee is important. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

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Gen Z Wallet Use Rises 23% as Older Shoppers Catch Up
Gen Z Wallet Use Rises 23% as Older Shoppers Catch Up
November 11, 2025  |  Mobile Wallets

The global shift toward mobile wallets is often described as a Generation Z movement. Get the Full Story Complete the form to unlock this article...

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Gen Z Out-Saves Older Generations by 28%
Gen Z Out-Saves Older Generations by 28%
October 31, 2025  |  Consumer Insights

The most revealing statistic in The Gen Z Decoder Ring isn’t that Generation Z racks up 425 digital activity days each month, more than double that of...

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Gen Z Balances Savings Goals and Financial Stress
Gen Z Balances Savings Goals and Financial Stress
October 22, 2025  |  Consumer Insights

The financial pressures squeezing American households are hitting the youngest adults with particular force. As inflation, high rent and debt burdens continue to weigh on...

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