Generation Z

Young Consumers Turn to Credit to Manage Spending
Young Consumers Turn to Credit to Manage Spending
April 23, 2024  |  Personal Finance

While most consumers use credit to purchase products or services because of the rewards they can get for doing so, PYMNTS Intelligence reveals, younger shoppers are the only...

READ MORE >
58% of Gen Z Shoppers Prefer Debit Cards for Online Shopping 
58% of Gen Z Shoppers Prefer Debit Cards for Online Shopping 
April 23, 2024  |  eCommerce

Few things must be as frustrating to an eCommerce merchant as cart abandonment. But, as PYMNTS Intelligence found in compiling its “How Preferred Payment Availability...

READ MORE >
Gen Z Shoppers Want Things, Not Experiences
Gen Z Shoppers Want Things, Not Experiences
April 22, 2024  |  Consumer Insights

As consumers save for big purchases, Gen Z is proving to be the only generation that would rather save up for an object they will...

READ MORE >
60% of New Amex Accounts Are Opened by Gen Z, Millennials
60% of New Amex Accounts Are Opened by Gen Z, Millennials
April 19, 2024  |  Earnings

Younger, affluent consumers are showing notable resilience when it comes to spending on experiences and travel — and using their credit cards to do so....

READ MORE >
Gen Z Shoppers Bring Social Commerce Into Malls
Gen Z Shoppers Bring Social Commerce Into Malls
April 18, 2024  |  Retail

Social media virality is beginning to shape mall stores, as ultra-connected Gen Z shoppers expect their physical lives to more closely resemble their digital ones....

READ MORE >
Gen Z’s Digital Dynamics: Wallets Lead, Connected Devices Lag
Gen Z’s Digital Dynamics: Wallets Lead, Connected Devices Lag
April 17, 2024  |  Mobile Wallets

Generation Z, born between 1997 and 2012, represents a cohort deeply intertwined with digital technologies. “They are described as the first digitally native generation —...

READ MORE >
Gen Z Consumers Pull Back on Connected Devices 
Gen Z Consumers Pull Back on Connected Devices 
April 15, 2024  |  Connected Economy

Connected device ownership may be on the rise, but younger consumers are paring down the number of smart products they own, PYMNTS Intelligence research reveals....

READ MORE >
57% of Gen Z Workers Say They Are Likely to Change Jobs in 2024
57% of Gen Z Workers Say They Are Likely to Change Jobs in 2024
April 15, 2024  |  Consumer Finance

Despite news about a slight surge in retail sales, PYMNTS Intelligence has found many U.S. consumers have good reason to be concerned about their economic footing. ...

READ MORE >
What Generation Z Wants From Their Bank
What Generation Z Wants From Their Bank
April 15, 2024  |  Banking

There are 69 million consumers in the U.S. who are between the ages of 12 and 27. They are described as the first digitally-native generation...

READ MORE >