Influencers

What a Ban on TikTok in the US Could Mean for Brands and Retailers
What a Ban on TikTok in the US Could Mean for Brands and Retailers
March 24, 2023  |  Retail

TikTok CEO Shou Zi Chew testified before the House Committee on Energy and Commerce for about five hours on Thursday (March 23). Throughout the hearing,...

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Target Seek to Grow Food Sales With Expanded Tabitha Brown Partnership
Target Seek to Grow Food Sales With Expanded Tabitha Brown Partnership
January 08, 2023  |  Partnerships

Target is targeting vegan consumers with its ongoing partnership with actor-author Tabitha Brown. Get the Full Story Complete the form to unlock this article and...

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Klarna Seeks to Attract Creators by Linking Them With Retailers
Klarna Seeks to Attract Creators by Linking Them With Retailers
November 29, 2022  |  Social Commerce

Klarna is expanding its Creator Platform, tapping into the creator economy to drive sales. Get the Full Story Complete the form to unlock this article...

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Overstock Taps Influencers and Ads to Get Customers ‘Comfy’ With Rebrand
Overstock Taps Influencers and Ads to Get Customers ‘Comfy’ With Rebrand
November 23, 2022  |  Retail

Where once there was a liquidator that morphed into a mixed merchandise retailer, the Overstock.com of late 2022 is using the tools of the digital...

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Platforms, Brands Targeted in UK Clampdown on Hidden Advertising
Platforms, Brands Targeted in UK Clampdown on Hidden Advertising
November 03, 2022  |  Regulation

In the latest move to crack down on unlabeled advertisements on social media, the U.K.’s Competition and Markets Authority (CMA) on Thursday (Nov. 3) published...

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Today in the Connected Economy: Walmart Wants to Woo Influencers
Today in the Connected Economy: Walmart Wants to Woo Influencers
October 18, 2022  |  Connected Economy

Today in the connected economy, Walmart unveils a content creation platform designed to let influencers post about the retailer’s products on social media while earning...

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Walmart Aims to Add Influencers via Content Creation Tool and Commissions
Walmart Aims to Add Influencers via Content Creation Tool and Commissions
October 18, 2022  |  Walmart

Walmart announced Tuesday (Oct. 18) that it is launching a new content creation platform of digital tools so that influencers and other creative-minded types can...

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LTK Debuts in-App Purchases so Consumers Can Shop Influencer Picks
LTK Debuts in-App Purchases so Consumers Can Shop Influencer Picks
September 27, 2022  |  Social Commerce

Influencer and creator commerce has heated up considerably since Apple and Google clamped down on the use of tracking cookies, making direct-to-consumer (D2C) connections aided...

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Instagram Cuts Payouts for Makers of Short Videos
Instagram Cuts Payouts for Makers of Short Videos
April 05, 2022  |  Meta

Instagram has cut down on the payments to makers of short videos, changing its strategy as it competes with TikTok for influencers and traffic, the...

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