loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

The Next Battle in Credit Won’t Be for Top of Wallet
The Next Battle in Credit Won’t Be for Top of Wallet
March 11, 2026  |  Credit Cards

The credit industry has spent decades competing for something consumers were never actually optimizing for. Get the Full Story Complete the form to unlock this...

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The $700 Credit Card Club Gets Crowded as Issuers Fight for Wallet Space
The $700 Credit Card Club Gets Crowded as Issuers Fight for Wallet Space
March 09, 2026  |  Credit Cards

Consumer credit growth slowed in January but remained firmly positive, extending a trend that has been in place for nearly a year. Get the Full...

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How Brands Are Reinventing Loyalty for the AI Decision-Maker
How Brands Are Reinventing Loyalty for the AI Decision-Maker
March 03, 2026  |  artificial intelligence

The most consequential customer a brand will acquire in 2026 may never read a promotional email, react to a banner ad or feel the emotional...

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Visa Urges Banks to Rethink Loyalty Beyond Credit Card Rewards
Visa Urges Banks to Rethink Loyalty Beyond Credit Card Rewards
January 27, 2026  |  VISA

The perceptions and realities of rewards programs are changing as consumers redefine what good loyalty looks like. Simple loyalty mechanics are no longer enough. Get...

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Consumers Still Love Their Physical Cards Even as Digital Wallet Use Expands
Consumers Still Love Their Physical Cards Even as Digital Wallet Use Expands
January 22, 2026  |  Credit Cards

Watch more: Need to Know: Thales’ Gustavo Menezes Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...

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FIS Says ‘Smart Basket’ Helps Issuers Compete for Everyday Spend
FIS Says ‘Smart Basket’ Helps Issuers Compete for Everyday Spend
December 01, 2025  |  Checkout Conversion

Personalization has become one of the most valuable but difficult promises in commerce, particularly at checkout, where consumers want an experience that is seamless, relevant...

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Gopuff CEO: Why We Moved First to Support SNAP Families
Gopuff CEO: Why We Moved First to Support SNAP Families
November 10, 2025  |  Delivery

The uncertainty surrounding the shutdown has left millions of Americans unsure how they’ll restock their pantries. Food insecurity spikes when government benefits stall, and for...

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Visa Debuts Visa Private for Wealthier Cardholders in UAE
Visa Debuts Visa Private for Wealthier Cardholders in UAE
September 15, 2025  |  Travel Payments

Visa has introduced Visa Private, an offering designed for wealthier cardholders. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

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BMO and Mastercard Launch New Travel Rewards Card
BMO and Mastercard Launch New Travel Rewards Card
August 18, 2025  |  Travel Payments

BMO has launched a new travel rewards card with Mastercard, saying the card meets frequent travelers’ demands for rewards and benefits. Get the Full Story Complete the...

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