loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

When Gated Payments Open Loyalty’s Gates

When Gated Payments Open Loyalty’s Gates
When Gated Payments Open Loyalty’s Gates
March 08, 2018  |  Loyalty & Rewards

Loyalty is a fickle thing in commerce and coveted by merchants regardless of market. Get the Full Story Complete the form to unlock this article...

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Cardlytics Appoints Two Executive Hires
Cardlytics Appoints Two Executive Hires
March 02, 2018  |  Personnel

To help expand its advertiser relationships and assist financial institutions with their loyalty programs, Cardlytics has appointed two new executives. Randall Beard will become group president,...

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The Emotion Effect: Taking Loyalty Beyond Rewards
The Emotion Effect: Taking Loyalty Beyond Rewards
February 28, 2018  |  Loyalty & Rewards

What makes a consumer loyal? There really is no magic formula, and brands are spending serious money on strategies before truly answering this question. Rewards...

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Subway Introduces MyWay Loyalty Program
Subway Introduces MyWay Loyalty Program
February 23, 2018  |  Retail

Subway announced it is launching a new loyalty program that will offer its customers tokens that eventually mature into dollars. Get the Full Story Complete...

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Plenti’s Rewards Problem With Capturing Coalition Loyalty
Plenti’s Rewards Problem With Capturing Coalition Loyalty
February 05, 2018  |  Loyalty & Rewards

Though there has been no official announcement yet, it seems American Express’ stab at a coalition loyalty program are quickly falling apart. Launched in 2015,...

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Plenti Rewards Card Downfall of Loyalty Program
Plenti Rewards Card Downfall of Loyalty Program
February 01, 2018  |  Retail

The Plenti coalition loyalty rewards program has hit a bit of a rough patch, with several partners leaving the service and retailers opting out of...

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Subscriptions Are On The Rise, But Features Lag Behind
Subscriptions Are On The Rise, But Features Lag Behind
January 26, 2018  |  Subscription Commerce

It’s hard to imagine typing a document or planning a budget without using a Microsoft Office product. The nearly ubiquitous software used to only be...

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Today In Data: Missed Sales, Unredeemed Rewards And Fraudulent Travel Expenses
Today In Data: Missed Sales, Unredeemed Rewards And Fraudulent Travel Expenses
January 11, 2018  |  Today In Data

Today in PYMNTS’ data, retailers are missing out on sales opportunities, billions in customer loyalty reward points go unredeemed each year, underwriting and risk management...

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Why Aren’t Rewards Redemptions Omnichannel?
Why Aren’t Rewards Redemptions Omnichannel?
January 11, 2018  |  Loyalty & Rewards

If loyalty is the coveted grail of retailers when it comes to consumers — in other words, that sticky relationship that keeps ‘em buying —...

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