loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

In-store Wi-Fi Boosts Customer Loyalty 28 Percent
In-store Wi-Fi Boosts Customer Loyalty 28 Percent
January 22, 2015  |  Mobile

Customers really do appreciate free Wi-Fi, it seems. A new study by IHL Group found that 28 percent of retailers who added in-store Wi-Fi said...

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Whole Foods Sees More Than 150K Apple Pay Transactions
Whole Foods Sees More Than 150K Apple Pay Transactions
November 07, 2014  |  Apple Pay

Since going live with Apple Pay last month, the $14.2 billion 401-store Whole Foods grocery chain has used the mobile wallet to process more than...

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Mack Trucks Getting Into The Loyalty Card Biz
Mack Trucks Getting Into The Loyalty Card Biz
October 28, 2014  |  B2B Payments

The people at Mack Trucks are offering a $1,500 Mack Trucks Loyalty Reward card for any truck purchase until the end of the year. “OOIDA...

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Is Mobile The Key To Better Loyalty Programs?
Is Mobile The Key To Better Loyalty Programs?
October 23, 2014  |  Cool

Pop quiz—what is the best type of customer?  Although “rich” might be the easiest go-to answer, “loyal” is perhaps a better answer because, over the life...

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The Art Of Raising Money
The Art Of Raising Money
October 02, 2014  |  Hmmm

Victor Ho, the CEO of 3-year-old loyalty firm FiveStars, has become a veteran of the capital-raising game as he has built his firm to support...

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Google Wallet’s Loyalty Lift
Google Wallet’s Loyalty Lift
September 30, 2014  |  Loyalty & Rewards

Loyalty and CRM services and technology company Brierley+Partners has announced Google Wallet support that will allow customers to better organize their various loyalty programs. Brierley...

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StartUp Finds Gold In Online Transaction Data
StartUp Finds Gold In Online Transaction Data
September 29, 2014  |  International

There is no question that people are buying things online in ever increasing numbers or that they are creating reams of data while they are...

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