loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

StartUp Finds Gold In Online Transaction Data
StartUp Finds Gold In Online Transaction Data
September 29, 2014  |  International

There is no question that people are buying things online in ever increasing numbers or that they are creating reams of data while they are...

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FiveStars Raises $26 Million
FiveStars Raises $26 Million
September 26, 2014  |  Loyalty & Rewards

FiveStars, a 3-year-old loyalty reward firm focused on small businesses, has raised $26 million. “Menlo Ventures led the Series B investment, joined by the company’s...

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Apple To Get Rebates From Issuers on Fees
Apple To Get Rebates From Issuers on Fees
September 05, 2014  |  Controversial

Apple has reportedly negotiated deals with several leading issuers to extend card present rates to Apple for all transactions involving their cards with Apple’s new...

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Visa Cuts License Deal To Boost CRM
Visa Cuts License Deal To Boost CRM
August 29, 2014  |  News

Visa has cut a deal to license TrialPay’s transactional advertising platform for a loyalty and offers program, the card brand announced in a Visa Tumblr...

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Chase Says Winning Mobile Payments Goes Past Transactions
Chase Says Winning Mobile Payments Goes Past Transactions
April 25, 2014  |  Alternative Finances

A Chase executive said that in order to win mobile payments, banks need to offer incentives.

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