To help expand its advertiser relationships and assist financial institutions with their loyalty programs, Cardlytics has appointed two new executives. Randall Beard will become group president, Advertisers, and Shannon Johnson will serve as group president, Financial Institutions, the company said in an announcement.
Beard will focus on launching new products for marketers and expanding Cardlytics’ advertiser relationships in his new role, while Johnson will help Cardlytics’ financial institution partners expand their loyalty programs in her new role.
“At Cardlytics, we only hire forward-thinking people who want to push the boundaries of the status quo, and that’s why we’re thrilled to add Randall and Shannon to our team,” Cardlytics COO and Co-Founder Lynne Laube said in an announcement. “Randall’s strong background in helping major advertising brands move the bottom line and Shannon’s extensive experience in driving bank customer engagement will make them both instrumental players as we continue to help marketers execute more effective campaigns and financial intuitions increase customer loyalty.”
Beard joins Cardlytics after serving as the Nielsen Company’s global president for Ad Solutions, Expanded Verticals and Innovation, from 2009 to 2017, where he was one of two representatives of Turner’s Ad Lab Advisory Board.
Johnson joins Cardlytics from SunTrust, where she was SVP and head of Consumer Direct Lending. Prior to her new role, she served as SVP and head of Consumer Deposits and Payments, where she sponsored and launched Cardlytics’ SunTrust Deals program.
Previously, Johnson held numerous senior positions at PNC. She co-developed PNC Purchase Payback — one of Cardlytics’ first large bank contracts and implementations. At the start of her career, Johnson served clients in the retail and financial services industries at McKinsey & Company.
Cardlytics uses purchase intelligence to make marketing relevant and measurable. The company has partnered with more than 2,000 financial institutions, running their banking rewards programs to promote customer loyalty and deepen banking relationships.