loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

Hilton And Amazon: Getting The Point Of Loyalty Programs
Hilton And Amazon: Getting The Point Of Loyalty Programs
October 12, 2017  |  Loyalty & Rewards

Rewards-based loyalty programs benefit customers and businesses alike, but the mechanisms and philosophies behind delivering those benefits are changing. One of the companies leading the...

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Major Marketplaces: Friend Or Foe To The SMB?
Major Marketplaces: Friend Or Foe To The SMB?
October 02, 2017  |  Retail

Are major online marketplaces a friend or foe to the SMB (small- to medium-sized business)? Although many smaller merchants see behemoths such as Amazon, eBay...

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Loyalty Begets Loyalty, But Only If QSRs Give Customers The Rewards They Want
Loyalty Begets Loyalty, But Only If QSRs Give Customers The Rewards They Want
August 02, 2017  |  Retail

Loyalty is a two-way street — both in life and in rewards programs. Every quick-service restaurant (QSR) seems to offer its own loyalty benefits in increase...

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Supermarket Food Lion Launches New Mobile App
Supermarket Food Lion Launches New Mobile App
August 02, 2017  |  Merchant Innovation

Supermarket operator Food Lion announced Tuesday (Aug. 1) it launched a new mobile app to make grocery shopping — and saving on grocery shopping through couponing...

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PayPal Deals With Chase, Citi Enables New Ways To Pay
PayPal Deals With Chase, Citi Enables New Ways To Pay
July 21, 2017  |  Payment Methods

Mobile payments company PayPal made two big announcements on Thursday (July 20): that it is teaming up with JPMorgan Chase to further expand its mobile...

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Noodles & Company Launches Loyalty Program And App
Noodles & Company Launches Loyalty Program And App
July 20, 2017  |  ResTech

Surprise noods? Who would say “no” to that? Noodles & Company unveiled its new NoodlesREWARDS program on Wednesday as a way to say “thank you”...

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Customer Loyalty Programs Reach 3.8 Billion in U.S.
Customer Loyalty Programs Reach 3.8 Billion in U.S.
June 30, 2017  |  Retail

Loyalty programs are nothing new to retail. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

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Today in Data: Customer Loyalty Program 411
Today in Data: Customer Loyalty Program 411
June 30, 2017  |  Today In Data

Loyalty programs are great ways to get consumers more engaged with brands. As such, we’ve seen a myriad companies implement loyalty rewards into their offerings....

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Pampers Unveils New Loyalty Rewards Program
Pampers Unveils New Loyalty Rewards Program
June 29, 2017  |  Retail

With eCommerce pushing competition to a higher level, it should come as no surprise that all brands are looking for new ways to raise the...

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