marketing

Grubhub’s Terrible, Horrible, No Good, Very Bad Day
Grubhub’s Terrible, Horrible, No Good, Very Bad Day
February 08, 2019  |  Earnings

If bad days are measured by declines in stock market prices, then yesterday (Feb. 7) was a really bad day for Grubhub. It was the...

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Zappos On Running Shoes, Personalized eTail And Offline Realness
Zappos On Running Shoes, Personalized eTail And Offline Realness
January 25, 2019  |  Retail

There is perhaps no pickier sub-group of shoe enthusiasts than runners. The average distance runner goes through three pairs of sneakers per year – and...

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Visa, Yelp Pair On SMB Advertising
Visa, Yelp Pair On SMB Advertising
January 24, 2019  |  News

Visa and Yelp are pairing on an advertising initiative for U.S.-based small and mid-sized businesses (SMBs), eyeing increased presence on the latter’s local search service....

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PayPal Hires New CMO
PayPal Hires New CMO
January 14, 2019  |  Personnel

PayPal appointed Allison Johnson, a marketing veteran with over two decades of experience in her field, as the company’s new executive VP and chief marketing...

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Mastercard Will No Longer Include Name In Logo
Mastercard Will No Longer Include Name In Logo
January 07, 2019  |  Mastercard

Mastercard’s logo of two intersecting circles will no longer include the name of the company, according to a report from The Wall Street Journal. Get...

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Just How Useful Are All Those ‘Uber Of’ And ‘Amazon Of’ Clichés?
Just How Useful Are All Those ‘Uber Of’ And ‘Amazon Of’ Clichés?
December 14, 2018  |  Amazon

Cliché — or, if you prefer, motto or metaphor — can drive so much of life, for good and bad. Get the Full Story Complete...

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Is #donate The First Step To #buy?
Is #donate The First Step To #buy?
December 05, 2018  |  Matchmakers

By almost any measure, John Gossart, COO and Co-founder of fundraising resource Goodworld, has done more than his fair share of public service. He served two...

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What’s Good For Veterans Can Be Very Good For Businesses
What’s Good For Veterans Can Be Very Good For Businesses
November 12, 2018  |  Consumer Authentication

It started in the early 1980s: The nation began to repent for what was commonly viewed as the shabby treatment of Vietnam War veterans. It...

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Bread Finance On Why The Early Financing Offer Catches The Conversion Worm
Bread Finance On Why The Early Financing Offer Catches The Conversion Worm
November 09, 2018  |  Retail

Offering financing to consumers can be a tremendous marketing and customer retention tool for retailers that do it right. The trick, Bread Finance CTO and Co-founder Daniel Simon told PYMNTS...

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