Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

CFPB Head Puts Those Who Intend to ‘Weaponize’ Open Banking on Notice

CFPB Head Puts Those Who Intend to ‘Weaponize’ Open Banking on Notice
CFPB Head Puts Those Who Intend to ‘Weaponize’ Open Banking on Notice
March 19, 2024  |  Banking

The U.S.’s top consumer protection watchdog is on the lookout for financial services industry players hoping to game open banking for their own benefit.  Get...

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60% of US Shoppers Used Split-Payment Options in the Past Year
60% of US Shoppers Used Split-Payment Options in the Past Year
March 19, 2024  |  Buy Now Pay Later

Split-payment or installment plans such as buy now, pay later (BNPL) enable consumers to spread the costs of purchases over multiple installments. Get the Full...

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‘Barbie’ Came up Short at the Oscars, but the Brand Can Outperform in 2024
‘Barbie’ Came up Short at the Oscars, but the Brand Can Outperform in 2024
March 12, 2024  |  Retail

Even though Hollywood’s incarnation of Barbie took home just one Academy Award this week, the famous figurine is well positioned for another year of solid sales. Get...

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Gen Z Online Shoppers 120% Likelier Than Millennials to Use Apple Pay
Gen Z Online Shoppers 120% Likelier Than Millennials to Use Apple Pay
March 06, 2024  |  Payment Methods

When it comes to digital wallet adoption, the youngest consumers are outpacing older generations by a wide margin, PYMNTS Intelligence research reveals. Get the Full...

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Gen Z and Millennials Want AI-Enabled Shopping Experiences
Gen Z and Millennials Want AI-Enabled Shopping Experiences
March 04, 2024  |  Artificial Intelligence

Many consumers may still be hesitant about the future of artificial intelligence (AI) in commerce, but PYMNTS Intelligence research has found that young consumers are...

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How WealthTech Firms Are Simplifying Investing for Tomorrow’s High-Net-Worth Individuals
How WealthTech Firms Are Simplifying Investing for Tomorrow’s High-Net-Worth Individuals
March 04, 2024  |  Consumer Finance

A staggering $84 trillion is the amount of cash and assets that Generation X, millennials and Gen Z consumers are set to inherit from older...

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Consumers Want Personalized Promotions; Just Half Receive Relevant Ones
Consumers Want Personalized Promotions; Just Half Receive Relevant Ones
March 01, 2024  |  Consumer Insights

Everyone likes a customized gift, right?  Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...

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Millennials Pull Rank as Brand Ambassadors; Gen Z Tougher Customers
Millennials Pull Rank as Brand Ambassadors; Gen Z Tougher Customers
February 29, 2024  |  Restaurant innovation

With so much consumer review information accessible on the go, the days of simply rolling the dice and taking a chance on a local restaurant...

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Consumers Choose Pay-by-Bank Payments for Lower Fees
Consumers Choose Pay-by-Bank Payments for Lower Fees
February 21, 2024  |  Payment Methods

Account-to-account (A2A) payments, also known as pay-by-bank, are gaining popularity among consumers. Get the Full Story Complete the form to unlock this article and enjoy...

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