Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Gen X Leads Mobile Adoption for Grocery Purchases
Gen X Leads Mobile Adoption for Grocery Purchases
November 09, 2023  |  Consumer Insights

Despite not being digital natives, Generation X is leading the way for mobile payments, surpassing the other generations in how often this method is used...

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Young Consumers’ Insurance Purchasing Mantra: ‘Digital Convenience With a Human Touch’
Young Consumers’ Insurance Purchasing Mantra: ‘Digital Convenience With a Human Touch’
November 03, 2023  |  Insurance

Generation Z and millennial consumers have a high level of digital expectations that transcend multiple sectors, including retail, banking and healthcare. Get the Full Story...

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From Tradition to Transformation: B2B Enterprises Hit Generational Inflection Point 
From Tradition to Transformation: B2B Enterprises Hit Generational Inflection Point 
November 01, 2023  |  B2B Payments

A generational change is coming for the B2B landscape. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

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Rewards Drive Higher Credit Card Use Among Boomers and Seniors
Rewards Drive Higher Credit Card Use Among Boomers and Seniors
October 31, 2023  |  Credit Cards

Baby boomers and seniors — consumers born before 1965 — were the first generations to have access to credit cards, back to the 1960s and...

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Musk’s X Sets Sights on Dating as Half of Urban Consumers Use Apps to Find Love
Musk’s X Sets Sights on Dating as Half of Urban Consumers Use Apps to Find...
October 30, 2023  |  Mobile Applications

While social media apps remain the primary means for consumers to connect with friends and family online, the adoption of dating apps is growing at...

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Millennials Turn to Deferred Payments to Spend More
Millennials Turn to Deferred Payments to Spend More
October 27, 2023  |  Consumer Finance

Millennials and bridge millennials most frequently turn to deferred payments for purchasing consumer items. Get the Full Story Complete the form to unlock this article...

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Nearly 40% of Consumers Store Health Insurance Cards in Digital Wallets
Nearly 40% of Consumers Store Health Insurance Cards in Digital Wallets
October 23, 2023  |  Mobile Wallets

Digitally savvy consumers, particularly millennials, are finding mobile wallets to be an attractive and practical alternative to traditional physical wallets. Get the Full Story Complete...

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Nearly Half of Consumers With Kids Would Switch to Merchants With Card-Linked Offers
Nearly Half of Consumers With Kids Would Switch to Merchants With Card-Linked Offers
October 19, 2023  |  Loyalty & Rewards

Loyalty or rewards programs play a role in consumer shopping habits. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

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40% of Millennials Tap Installment Plans to Improve Their Credit Scores
40% of Millennials Tap Installment Plans to Improve Their Credit Scores
October 16, 2023  |  Payment Methods

Installment plans have emerged as a popular payment method, offering consumers the flexibility to pay for their purchases over time, rather than upfront. This enables...

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