Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Digital Innovation Opens Doors for Credit Unions to Broaden Membership
Digital Innovation Opens Doors for Credit Unions to Broaden Membership
June 18, 2025  |  Credit Unions

Credit unions (CUs) face a critical juncture that threatens their long-term viability. Get the Full Story Complete the form to unlock this article and enjoy...

READ MORE >
American Express Targets Gen Z With ‘New Level’ of Platinum Cards
American Express Targets Gen Z With ‘New Level’ of Platinum Cards
June 16, 2025  |  Credit Cards

American Express is readying what it says is its largest-ever investment in updating its cards. Get the Full Story Complete the form to unlock this article...

READ MORE >
How Payments Firms Can Win Gen Z Without Chasing Every TikTok Trend
How Payments Firms Can Win Gen Z Without Chasing Every TikTok Trend
May 29, 2025  |  Payments Innovation

In an age where consumer expectations evolve at the speed of a TikTok trend, financial institutions and payment providers face an increasingly complex question: how...

READ MORE >
Why Consumers Want Both an Amazon Prime and Walmart+ Membership
Why Consumers Want Both an Amazon Prime and Walmart+ Membership
May 26, 2025  |  Retail

In an era where retailers fiercely compete for consumer loyalty, a notable phenomenon is reshaping the landscape: the rise of the dual subscriber, holding memberships...

READ MORE >
54% of US Workers Wary of GenAI’s Impact on Jobs, Report Finds
54% of US Workers Wary of GenAI’s Impact on Jobs, Report Finds
May 22, 2025  |  Artificial Intelligence

Generative artificial intelligence presents a dual-edged sword for the American workforce, promising productivity gains while simultaneously sparking job displacement concerns. Get the Full Story Complete...

READ MORE >
47% of Consumers Check Customer Feedback Before Buying Recommended Items
47% of Consumers Check Customer Feedback Before Buying Recommended Items
May 15, 2025  |  Social Commerce

Despite the booming influencer marketing landscape, American consumers exhibit a strong inclination to conduct independent research before committing to a purchase based on a social...

READ MORE >
Nearly 100% of Consumers Globally Engage Digitally Monthly
Nearly 100% of Consumers Globally Engage Digitally Monthly
May 08, 2025  |  Consumer Insights

Digital activity is becoming nearly ubiquitous across the globe, though the intensity and nature of engagement reveal significant disparities linked to demographics, geography and infrastructure,...

READ MORE >
Pay Later Solutions Become Lifeline for 1 in 10 Cash-Strapped Consumers
Pay Later Solutions Become Lifeline for 1 in 10 Cash-Strapped Consumers
May 01, 2025  |  Buy Now Pay Later

Consumers facing cash flow shortages are more likely to use pay later services compared to their financially stable counterparts, highlighting a divide in payment preferences...

READ MORE >
Walmart or Amazon? Millennials Will Take Both, Please
Walmart or Amazon? Millennials Will Take Both, Please
April 28, 2025  |  Retail

The consumer retail landscape is usually painted in broad strokes of green and blue: Walmart for weekly groceries, beverages and basic household items, Amazon for...

READ MORE >