Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Spain Emerges as Pivotal Player Within EU’s Digital Strategy
Spain Emerges as Pivotal Player Within EU’s Digital Strategy
July 11, 2024  |  Connected Economy

Their hometown heroes have reached the Champions League football final, and Spain is near the top of the table in PYMNTS Intelligence’s How The World...

READ MORE >
How the World Does Digital: Gen Z and Millennials Drive Singapore’s Digital Economy
How the World Does Digital: Gen Z and Millennials Drive Singapore’s Digital Economy
July 10, 2024  |  Connected Economy

While Singapore captivates visitors with its vibrant culture, food and stunning architecture, this Southeast Asian city-state wears another crown: A world leader in digital engagement....

READ MORE >
Gen Z and Millennial Consumers Engage Digitally With Restaurants Most Days
Gen Z and Millennial Consumers Engage Digitally With Restaurants Most Days
July 09, 2024  |  ResTech

For Generation Z and millennial consumers, interacting digitally with restaurants has become the norm rather than the exception. Get the Full Story Complete the form...

READ MORE >
Gen Z Wants to Meet Their Soul Mates in Person, Not Online
Gen Z Wants to Meet Their Soul Mates in Person, Not Online
June 28, 2024  |  Mobile Applications

Dating events have reportedly become increasingly popular among young people as they seek alternative ways to meet people in a world once dominated by dating apps....

READ MORE >
Millennials Are Most Prepared to Trade Down to Private Label
Millennials Are Most Prepared to Trade Down to Private Label
June 20, 2024  |  Consumer Insights

As merchants step up their own-brand offerings, PYMNTS Intelligence research finds that across grocery and retail, millennials prove the most eager to find more affordable...

READ MORE >
Zillennials: The Generation Reshaping Commerce With Digital Savvy and Ethical Spending
Zillennials: The Generation Reshaping Commerce With Digital Savvy and Ethical Spending
June 18, 2024  |  Consumer Insights

Zillennials — the bridge generation comprising younger millennials and older members of Generation Z — with their growing earning and purchasing power, are poised to...

READ MORE >
Velera CEO: Credit Unions Need Gen Z Consumers to Gain ‘Velocity’
Velera CEO: Credit Unions Need Gen Z Consumers to Gain ‘Velocity’
June 18, 2024  |  Credit Unions

The average credit union member is 53 years old. Reasonably affluent, well traveled down the journey of life’s financial goals — and well aware of...

READ MORE >
EBay to Add Venmo as Payment Option in US
EBay to Add Venmo as Payment Option in US
June 13, 2024  |  Retail

Online marketplace eBay will add Venmo as a payment option in the coming week, saying it aims to expand payment method choice and cater to...

READ MORE >
Millennial Shoppers Lead Resale’s Growth
Millennial Shoppers Lead Resale’s Growth
June 12, 2024  |  Retail

As consumers turn to secondhand shopping options to manage their budgets amid inflation, millennials are leading the way. Get the Full Story Complete the form...

READ MORE >