personalization

2024 Is the Year Retail Gets Personal
2024 Is the Year Retail Gets Personal
January 03, 2024  |  Retail

Thanks to inflation’s starring role, 2023 featured major retail plot twists — consumers counted their pennies while brands and retailers did some serious soul-searching. This...

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More Than Half of Consumers Say Personalized Offers Miss the Mark
More Than Half of Consumers Say Personalized Offers Miss the Mark
December 29, 2023  |  Retail

Personalized offers can be a game changer for merchants. Still, attempts that miss the mark have the potential to annoy and alienate potential customers. Despite...

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Exploring the Ethical Implications of AI in Retail
Exploring the Ethical Implications of AI in Retail
December 11, 2023  |  Artificial Intelligence

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McDonald’s Targets 250 Million Rewards Users by 2027 as QSRs Boost Personalization
McDonald’s Targets 250 Million Rewards Users by 2027 as QSRs Boost Personalization
December 07, 2023  |  Loyalty & Rewards

With quick-service restaurants (QSRs) increasingly pushing their digital loyalty programs to gain valuable customer data, McDonald’s is aiming to add 100 million new members in...

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Birdseye Raises $3 Million to Back AI-Powered eCommerce Efforts
Birdseye Raises $3 Million to Back AI-Powered eCommerce Efforts
November 22, 2023  |  Investments

eCommerce-focused AI firm Birdseye has raised $3 million to help retailers launch “hyper-personalized” campaigns. Get the Full Story Complete the form to unlock this article and enjoy...

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Sirius Taps Data-Backed Personalization to Drive Subscription Engagement
Sirius Taps Data-Backed Personalization to Drive Subscription Engagement
October 31, 2023  |  Subscriptions

As SiriusXM looks to drive usage amid stalled subscriber growth, in the face of ongoing competition from streaming subscriptions, the broadcasting company is turning to...

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Payments Innovation Starts With Infrastructure and Ends With Personalized Experiences
Payments Innovation Starts With Infrastructure and Ends With Personalized Experiences
October 26, 2023  |  Payments Innovation

No one (other than PYMNTS readers) wakes up thinking about payments or money movement. Get the Full Story Complete the form to unlock this article...

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Wine Subscribers Seek Out the Personal Touch
Wine Subscribers Seek Out the Personal Touch
October 13, 2023  |  Subscriptions

As wine subscriptions and other alcoholic beverage services look to secure consumers’ loyalty, products personalization is key, PYMNTS Intelligence reveals. Get the Full Story Complete...

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Pair Announces $75 Million Series C as Shoppers Seek D2C Customization
Pair Announces $75 Million Series C as Shoppers Seek D2C Customization
October 12, 2023  |  Investments

Overall, the tide may be turning away from direct to consumer (D2C) toward brick-and-mortar, but shoppers continue to demand digital convenience when it comes to...

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