Amazon and OpenAI are betting big on multimodal artificial intelligence (AI), a technology that could redefine how consumers shop and interact with businesses. Get the...
Payments represent the lifeblood of business success. And business success, like payments, is inherently complex. Get the Full Story Complete the form to unlock this...
Luxury brands have begun lowering their prices to win back middle-income shoppers. Get the Full Story Complete the form to unlock this article and enjoy...
In an era where luxury is becoming increasingly defined by personalization, wealthy consumers are demanding that brands innovate, tailoring their offerings to match their individual...
For Macy’s Senior Vice President, Customer Journey, Bennett Fox-Glassman, personalization boils down to two things. Get the Full Story Complete the form to unlock this...
As consumers seek more individualized shopping experiences, PYMNTS Intelligence research finds that there is far greater demand for targeted promotions than for personalized recommendations without...
Repeat business is more valuable than ever in today’s challenging operating environment. Get the Full Story Complete the form to unlock this article and enjoy...
As convenience retailers compete for consumers’ loyalty, major players are leveraging shopper data to personalize their messaging, looking to drive deeper connections. Get the Full...
In the marketing arena, where creativity and innovation are paramount, a new contender is emerging: generative artificial intelligence (GenAI). Capable of producing content such as...