The artificial intelligence (AI) content free-for-all has everyone scrambling to understand what the new normal will look like, and this week, a few brands decided...
As the total solar eclipse draws near, brands are reaching for the stars, seizing on the hold that the event has on the public’s imagination....
Baseball is back, and this year, more stadiums are tapping frictionless checkout to cut labor costs while meeting fans’ demand to spend as little time out...
The year is 2034, Taylor Swift hasn’t had work in years, and all our favorite songwriters are just algorithms. This is the future that Universal Music...
As St. Patrick’s Day approaches, beer and liquor brands are gearing up for a showdown to see who can win consumers’ boozy spending, and the...
This Women’s History Month, brands want to take the occasion to capture female shoppers’ spending, but some of their methods may be more effective —...
Oreo is getting fancy as snack foods sprinkle in a little bit of affordable luxury to appeal to today’s belt-tightening shoppers. On Monday (March 4),...
America’s new “it couple” seems to be single-handedly creating an economic boom for every company they shop at, and whether the two are in it...
The pop-up shop may not be the novel trend it once was, but brands are still using the buzz-generating model to create real-world connections with...