social commerce

Today in The Connected Economy: Twitter Debuts Branded Likes; Facebook Pilots NFTs
Today in The Connected Economy: Twitter Debuts Branded Likes; Facebook Pilots NFTs
July 01, 2022  |  Connected Economy

Today in the connected economy, Twitter debuts its Branded Likes feature for advertisers with audiences in the U.S, U.K., Japan and Saudi Arabia. Get the...

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TikTok Trials eCommerce Offering
TikTok Trials eCommerce Offering
July 01, 2022  |  Social Commerce

TikTok is testing a feed set apart for shopping in a bid to increase revenues for the company’s corporate parent, ByteDance, according to a TechCrunch...

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Twitter Launches Branded Likes 
Twitter Launches Branded Likes 
July 01, 2022  |  Social Commerce

Twitter is launching Branded Likes to all managed advertisers reaching consumers in the U.S., U.K., Saudi Arabia and Japan, according to a Friday (July 1)...

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Facebook Pilots Ethereum, Polygon NFTs with Select Creators
Facebook Pilots Ethereum, Polygon NFTs with Select Creators
July 01, 2022  |  Meta

Meta is piloting non-fungible tokens (NFTs) with Ethereum and Polygon for select U.S. creators on Facebook and will soon add Solana and Flow, a Meta...

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ByteDance Generates $1B in Mobile Game Player Spending in Past Year
ByteDance Generates $1B in Mobile Game Player Spending in Past Year
June 24, 2022  |  Social Commerce

TikTok owner ByteDance generated $1 billion in mobile game player spending from June 21, 2021 to Monday (June 20), up 16% year over year, according...

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Gucci, SuperRare Collab on Digital Art Vault
Gucci, SuperRare Collab on Digital Art Vault
June 23, 2022  |  NFTs

Fashion brand Gucci on Thursday (June 23) announced “Vault Art Space,” a collaboration with digital art marketplace SuperRare to create an online gallery fueled by...

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Meta Intros Creator Marketplace, New Money-Making Tools, Metaverse Wallet
Meta Intros Creator Marketplace, New Money-Making Tools, Metaverse Wallet
June 22, 2022  |  Meta

Meta is introducing expanded tools to help creators make more money, including a creator marketplace with branded partnerships, an expanded Facebook Stars program, a wider Facebook Reels earnings...

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Is the Metaverse Just the Web Wearing 3D Glasses?
Is the Metaverse Just the Web Wearing 3D Glasses?
June 22, 2022  |  Metaverse

There’s a huge amount of hype, and increasingly, money, being poured into “the metaverse” by some of the largest companies in the world as well...

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Twitter Allows Shopify Merchants to Sell up to 50 Items
Twitter Allows Shopify Merchants to Sell up to 50 Items
June 22, 2022  |  Social Commerce

Social media giant Twitter will allow Shopify merchants to display and automatically update up to 50 items for sale on their profiles as part of...

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