Zillennials

66% of Zillennials Use Their Phones as Bank Branch
66% of Zillennials Use Their Phones as Bank Branch
April 29, 2025  |  Digital-First Banking

A recent report from PYMNTS reveals that zillennials, the demographic cohort straddling the late 20s and early 30s, are a driving force behind the evolution...

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38% of Zillennials Value Locally Sourced Retail Products
38% of Zillennials Value Locally Sourced Retail Products
April 15, 2025  |  Retail

Navigating retail demands an understanding of the consumers shaping its future. Arguably, the future belongs to zillennials, a pivotal demographic. Get the Full Story Complete...

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Zillennials Ditch Cash for Digital Wallets When Dining Out
Zillennials Ditch Cash for Digital Wallets When Dining Out
March 31, 2025  |  Digital Payments

A recent PYMNTS Intelligence report, titled “In-Store and Online, Digital Wallets and Debit Are Zillennials’ Signature Payments” provides a compelling look into the payment preferences...

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59% of Zillennials Value Leasing as Vehicle Purchase Option
59% of Zillennials Value Leasing as Vehicle Purchase Option
March 19, 2025  |  Consumer Insights

Forget the open road and the roar of the engine. A new generation, the zillennials (those born between 1991 and 1999), are approaching transportation with...

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68% of Zillennials Use Voice Technology for Daily Tasks
68% of Zillennials Use Voice Technology for Daily Tasks
February 24, 2025  |  artificial intelligence

Zillennials — those born between 1991 and 1999 — are using voice technology to simplify daily tasks and manage disruptions. This microgeneration uses voice assistants...

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75% of Zillennials Shop Both Online and In-Store
75% of Zillennials Shop Both Online and In-Store
February 13, 2025  |  Retail

Zillennials, consumers born between 1991 and 1999, are leading the charge in the digital shopping era. While they are digital natives well-versed in online shopping,...

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Zillennials Choose Access Over Car, Home Ownership
Zillennials Choose Access Over Car, Home Ownership
February 12, 2025  |  Consumer Insights

While their millennial peers may have been the first to embrace subscription services and gig economy jobs, zillennials (born between 1991-1999) are redefining ownership altogether....

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72% of Zillennials Trust Recommendations More Than Ads When Shopping
72% of Zillennials Trust Recommendations More Than Ads When Shopping
February 05, 2025  |  Consumer Insights

Social media’s influence on purchasing decisions is especially strong among zillennials, those born between 1991 and 1999. Get the Full Story Complete the form to...

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61% of Zillennials Prioritize Convenience, Driving Digital Wallet Adoption
61% of Zillennials Prioritize Convenience, Driving Digital Wallet Adoption
December 23, 2024  |  Digital Payments

Zillennials, born between 1991 and 1999, are reshaping payment trends as their spending power increases. They are embracing digital wallets, moving away from cash, and...

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