Matching Retail And Payment Perceptions To Realities
There are many things modern consumers perceive as true, even when they aren’t. One might be tempted to think cash is on the ropes in the age of digital, when the truth is cash is still very much king in some places, and continues to grow (even as it loses market share). One might assume every business that wants to innovate around payments is doing so – but actually, in some verticals, those innovations are harder than others. One might think they would die without a daily Facebook check-in – but more than a quarter of their business among adults has signed off without ill effect. And the assumption is that physical retail strength is all about new and fancy, but TJX shows you can do the same thing for a long time – if you do it well.
