Rules Were Made To Be Broken, Or At Least Rewritten
There are some things that happened so predictably they became like laws. Transistor density on microchips doubled every year and a half, so we started calling it Moore’s law, until it started slowing down. SNAP (the Supplemental Nutrition Assistance Program, colloquially known as food stamps) customers are easily assumed to be digital outsiders, but Propel is rewriting that rule. Mobile wallets seemed in need of igniting, but are actually expanding by nearly a third between 2017-2019; and though cards are often written off, they’re expanding quickly as well. Currency, once tricky to access in certain volatile markets, is even becoming accessible for anyone, anywhere — with the right digital connection points. New worlds need new rules, and we are watching the playbook get written in real time.
40 million: The number of Americans receiving aid through the Supplemental Nutrition Assistance Program (SNAP).
