Great Expectations (And Demand) For Gig Workers And Digital Services Gone Global
The idea of “on demand” is firmly entrenched in the consumer mindset – increasingly so, as services are ever more digital, and rendered on a global scale. The opportunity is there for banks, retailers and media companies, among others, to tap new markets and consumers’ hunger to transact across borders and currencies. But local market preferences dominate, and so do regulations – and they must be considered, carefully, by firms looking to make the leap beyond home base. The idea of digital platforms operating a service is also illustrated by Fiverr, which brings a “storefront” mentality to the gig economy marketplace.
