Today in Data: Saks Playing Catch-Up on TikTok, Shoppers Rely on Mobile Phones, January Retail Sales Up 3.8%

Shoppers in six countries rely on their mobile phones for information and more during their shopping journeys. Plus, department stores and eCommerce help January retail sales bounce back and Saks finally joins TikTok.

Data

14.5%: Increase in eCommerce retail sales in January

60%: Share of consumers who live paycheck to paycheck

1,500; 1,300; 20,000: Number of followers, likes and views on the first day of Saks’ TikTok account

22,000; 1.7M: Number of followers and likes on Nordstrom TikTok account since May 2021 launch

42%: Share of brick-and-mortar shoppers in Australia, Brazil, Mexico, the United Arab Emirates, the U.K. and the U.S. who use their smartphones while shopping