Gen Z and Zillennials Trends

Credit Unions
62% of Gen Z Turn to AI for Financial Planning Guidance

Credit Unions
46% of Gen Z Prefer In-Person Financial Advice

Mobile Wallets
Gen Z Wallet Use Rises 23% as Older Shoppers Catch Up

Consumer Insights
Gen Z Out-Saves Older Generations by 28%

Consumer Insights
Gen Z Balances Savings Goals and Financial Stress

Consumer Insights
Gen Z’s Spending Power Gives Issuers a Holiday Boost

Consumer Finance
Gen Z Credit Scores Plunge as Cost of Living Rises

Earnings
American Express: Gen Z and Millennials Represent 36% of Card Spend

Gig Economy
Gen Z Turns Side Gigs Into 57% of Total Income

Buy Now Pay Later
Sezzle Adds New BNPL Merchants Ahead of Holidays

Social Commerce
More Than 1 in 10 Gen Z’s Buy What Influencers Recommend

Consumer Insights
Study Shows Gen Z Saving Harder Even as Costs Rise

Consumer Insights
Banks Face Loyalty Crisis as Gen Z Trades Institutions for Influencers

Credit Unions
Credit Unions Bet on 5 Digital Plays to Win the Next Generation

artificial intelligence
Millennials, Not Gen Z, Are Defining the Gen AI Era

eCommerce
Gen Z Drives 46% of Online Health and Beauty Purchases