Gen Z and Zillennials Trends

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The Gen Z Decoder Ring - August 2025

How Credit Union Innovation Can Drive Gen Z Engagement - May 2024
Also in Gen Z and Zillennials Trends
Gen Z spending Consumer Insights
Gen Z Turns Mobile Apps and Credit Into Financial Discipline
Mall shopping Gen Z Retail
Gen Z Goes Big for Legacy Brands as Malls Make a Comeback
Consumer Finance
Three Generations Face the Same Bills and Make Different Moves
Planet Fitness Earnings
Planet Fitness Banks on Gen Z and AI Amid Record Club Openings
Investments
Gen Z Investments Soar as Housing Costs Move Out of Reach
Digital-First Banking
Digital Banks Win With Younger and Lower-Income Consumers
The Weekender
The Friction Economy: Why Gen Z Is Trading Smartphones for Dumb Devices
Consumer Insights
Millennials and Gen Z Drive Earnings Growth Across Finance and Retail
Consumer Finance
1 in 3 Young Adults Turn to Friends and Family as Costs Rise
Credit Unions
Nearly Half of Gen Z Still Want In-Person Financial Advice
Healthcare
Healthcare Costs Force One in Four Gen Z to Skip Care
Economy
Affordability Rewrites the Household Balance Sheet
Buy Now Pay Later
Nearly 1 in 5 Gen Z Turn to BNPL as Traditional Credit Plays a Smaller Role
Economy
Gen Z Faces Financial Stress as Hourly Wages Lose Ground
Credit Unions
62% of Gen Z Turn to AI for Financial Planning Guidance
Credit Unions
46% of Gen Z Prefer In-Person Financial Advice

PYMNTS DATA


Money Mobility Tracker - March 2026

Digital Identity Verification Framework - March 2026