Why Millions of New Accounts Never Turn Into Real Banking Relationships

Instant Account Activation: Why Funding Speed Is the New Battleground for Deposit Growth

Millions of new accounts are opened each year, yet many never progress to active, funded use, stalling before engagement begins. The latest “Money Mobility Tracker®,” a collaboration with Ingo Payments, examines how faster funding at account opening is emerging as a critical lever to accelerate activation and strengthen deposit relationships.

Inside the March Tracker
  • For financial institutions, opening a new account has long been the primary measure of acquisition success. However, when FinTech competitors deliver more immediate access to funds, traditional FIs risk losing deposit relationships before they ever take hold.
  • Accounts that remain unfunded or inactive after opening represent more than a missed opportunity for engagement. They create operational costs, obscure true performance metrics and weaken the return on banks’ customer acquisition investments.
  • As customer expectations for speed and convenience continue to rise, instant account funding and real-time payment capabilities are emerging as the most effective way to drive activation, retention and primary account status.

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    Money Mobility

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    Money Mobility Tracker®: Fast-Lane Finance: Accelerating Payments in the Trucking Industry
    The Rise of Instant Payroll and Early-Access Compensation
    The Healthcare Industry Needs a Dose of Money Mobility
    Rising Demand Makes Faster Payments a Growing Necessity
    How Instant Disbursements Could Drive Lenders' Growth
    Inflation Makes Technology Table Stakes for Restaurants
    Money Mobility Helps Property Managers in a Difficult Economy
    Money Mobility Tracker®: Money Mobility Comes to the Insurance Industry
    Casinos, Gambling And Gaming Platforms Bet On Instant Payments
    The Rise Of Digital And Early Access Compensation
    Innovating The Future Of Government Disbursements
    How Seamless Fund Transfers Can Unlock $10 Trillion in Payments
    Money Mobility Tracker® - August 2022
    Money Mobility Tracker® - June/July 2022
    Money Mobility Tracker® - May 2022
    Money Mobility Tracker® - April 2022
    Money Mobility Tracker® - March 2022