Amazon Prime Day news and trends

Shoppers Embrace Embedded Payments in Shift From Prime Day Splurging to Savings
Retail // July 09, 2025

Amazon Prime Day generated nearly $15 billion last year. The sales event, extended to four days for the first time ever this year, has long been the eCommerce juggernaut’s crown jewel, a blockbuster sales event that once redefined the online retail calendar. But this year,...

Momentum Commerce Says Amazon Prime Day Sales Down 14% in First 4 Hours
Retail // July 08, 2025

The first four hours of Amazon’s Prime Day event reportedly saw sales figures that were 14% lower than those at the beginning of last year’s event, Bloomberg reported Tuesday (July 8), citing data from Momentum Commerce. Momentum Commerce manages Amazon sales on behalf of brands...

Amazon Spins Prime Day Into 4-Day Event
eCommerce // June 17, 2025

Amazon says its annual Prime Day sale is doubling in size this summer. The retail giant announced Tuesday (June 17) that the event will stretch over four days instead of the usual two, running from July 8 through July 11. Also new this year is something called “Today’s...

Amazon Sellers Reportedly Skipping Prime Day Due to Tariffs
Retail // April 28, 2025

For years, Amazon’s Prime Day has been a prime opportunity for the company’s third-party merchants. But amid an ongoing trade war between the U.S. and China sparked by President Donald Trump’s tariffs on Chinese goods, some sellers are sitting out this year’s shopping event or scaling back...

Interviews & Exclusives
This Is the Consumer’s Brain (and Wallet) on Amazon Prime Day

July 24, 2025
Buying a pillow-top mattress on Amazon.com seems like the most basic thing: Find, grab, check out, then wait for delivery (two days for Prime members). But behind that simple purchase lies a world of consumer decisions, emotions, expectations and habits, all interacting with external factors and influences. Layer on a sale, and a shopper’s brain […]

50% of Amazon Prime, Walmart+ Subscribers Step Up During Sales Events

August 23, 2024
As retailers vie to capture consumer interest, the juxtaposition of Amazon Prime Day and Walmart+ Week underscores the evolving landscape of shopper loyalty. A recent PYMNTS Intelligence report, “New Data:...

40% of Consumers Paid Full Price During Amazon Prime Day, Walmart+ Week

August 22, 2024
As summer sales events like Amazon Prime Day and Walmart+ Week annually draw significant consumer attention, a recent PYMNTS Intelligence report examines key insights into shopper behavior and sales trends....

More Than Two-Thirds of US Consumers Now Subscribe to Amazon Prime

July 30, 2024
Amazon Prime membership is on the rise, encompassing the majority of consumers, but PYMNTS Intelligence data shows that Walmart’s quickly growing membership is becoming a force to be reckoned with....

Quick Reads
Momentum Commerce Says Amazon Prime Day Sales Down 14% in First 4 Hours

July 08, 2025
The first four hours of Amazon’s Prime Day event reportedly saw sales figures that were 14% lower than those at the beginning of last year’s event, Bloomberg reported Tuesday (July 8), citing data from Momentum Commerce. Momentum Commerce manages Amazon sales on behalf of brands and generates about $7 billion in sales annually on the […]

Amazon Spins Prime Day Into 4-Day Event

June 17, 2025
Amazon says its annual Prime Day sale is doubling in size this summer. The retail giant announced Tuesday (June 17) that the event will stretch over four days instead of the usual two,...

Amazon Sellers Reportedly Skipping Prime Day Due to Tariffs

April 28, 2025
For years, Amazon’s Prime Day has been a prime opportunity for the company’s third-party merchants. But amid an ongoing trade war between the U.S. and China sparked by President Donald Trump’s tariffs...

Amazon’s Prime Day Sets Record With 375 Million Items Sold

July 13, 2023
Amazon’s Prime Day set records this year, with shoppers purchasing over 375 million items worldwide in two days. That marked a 25% increase from the 300 million items sold last...