American Viewers news and trends

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The Decline of Traditional TV: Streaming Takes Over

August 15, 2023
The days of sitting down to enjoy your favorite television show on traditional broadcast or cable are rapidly declining. For the first time, the total share watched among American viewers was below 50% in July, according to Nielsen’s The Gauge report Tuesday (Aug. 15).  Get the Full Story Complete the form to unlock this article and enjoy […]