Broadcast Tv news and trends

The Decline of Traditional TV: Streaming Takes Over
Subscriptions // August 15, 2023

The days of sitting down to enjoy your favorite television show on traditional broadcast or cable are rapidly declining. For the first time, the total share watched among American viewers was below 50% in July, according to Nielsen’s The Gauge report Tuesday (Aug. 15).  Get the Full...

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Streaming Overtakes Broadcast and Cable Watchers for First Time 

June 17, 2025
America is now officially a nation of cord-cutters, according to new Nielsen data. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from PYMNTS […]

The Decline of Traditional TV: Streaming Takes Over

August 15, 2023
The days of sitting down to enjoy your favorite television show on traditional broadcast or cable are rapidly declining. For the first time, the total share watched among American viewers...