Consumer Insights news and trends

Consumers Pass the Debt Test but Fail the Savings Test

March 24, 2026
consumer sentiment, spending, economy
Split Spending: Survival vs. Splurge Defines the New Consumer
Retail // March 24, 2026

The most endangered species in retail isn’t brick-and-mortar. It’s the mid-market shopper share of wallet. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Budget Pressure Is Changing What ‘Worth It’ Means to Gen Z
Retail // March 19, 2026

Financial stress is pushing more consumers toward digital wallets, and the shift may say less about tech adoption than about how shoppers are trying to stay organized when every dollar matters. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

Lower-Income Consumers Use Digital Channels to Build Bigger Baskets
Retail // March 18, 2026

Earnings season has revealed a consumer who is not withdrawing from the marketplace so much as recalibrating participation, timing purchases with deliberation and increasingly using digital channels to manage each dollar before it is spent. Get the Full Story Complete the form to unlock this...

The Next Battle in Credit Won’t Be for Top of Wallet
Credit Cards // March 11, 2026

The credit industry has spent decades competing for something consumers were never actually optimizing for. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Interviews & Exclusives
Consumers Pass the Debt Test but Fail the Savings Test

March 24, 2026
Household finances are showing resilience on the surface, but the underlying sentiment points to a more constrained consumer. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you […]

Split Spending: Survival vs. Splurge Defines the New Consumer

March 24, 2026
The most endangered species in retail isn’t brick-and-mortar. It’s the mid-market shopper share of wallet. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Budget Pressure Is Changing What ‘Worth It’ Means to Gen Z

March 19, 2026
Financial stress is pushing more consumers toward digital wallets, and the shift may say less about tech adoption than about how shoppers are trying to stay organized when every dollar...

Three Generations Face the Same Bills and Make Different Moves

February 25, 2026
Picture three Americans staring at the same electric bill. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...

Quick Reads
The Conference Board Finds Labor Market Optimism Lifts Consumer Confidence

February 24, 2026
Slight improvements in consumers’ expectations for business conditions, labor market conditions and incomes drove a turnaround in consumer confidence in February, The Conference Board said Tuesday (Feb. 24). Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our […]

Holiday Shoppers Increase Their Use of Cross-Channel Shopping and AI Tools

December 23, 2025
American consumers spent more this holiday season while using cross-channel shopping and artificial intelligence (AI) tools for bargain hunting and convenience, according to separate analyses by Mastercard and Visa. Get the Full Story...

American Express Reports 9% Increase in Consumer Spending Around Thanksgiving

December 10, 2025
Consumer retail spending from the week before Thanksgiving through Cyber Monday (Dec. 1) was up 9% year over year, American Express Chairman and CEO Stephen J. Squeri said Wednesday (Dec....

Procter & Gamble Says Its ‘Very Strong Price Ladders’ Serve All Consumer Cohorts

October 24, 2025
Procter & Gamble is seeing a split in the shopping habits of consumers, with some buying the company’s products in bulk and others looking to spend only a small amount...