Essential news and trends

Google Hires Former Essential Exec For Home Improvement
Google // August 01, 2017

As much as Google would like users to believe there’s no device like Home, the smart speaker is not exactly delivering an over-the-rainbow experience for some. Music fans are frustrated with the Home after a recent update, purported to let them play songs they had...

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Smartphone Startup Essential Looks For Buyers

May 25, 2018
Essential Products Inc., co-founded by Android creator Andy Rubin, will reportedly go up for sale, and has even received interest from one potential buyer. According to Bloomberg, the company has hired Credit Suisse Group AG to advise on a potential sale. The startup, part of Rubin’s incubator Playground Global, has raised about $300 million from […]