Krispy Kreme news and trends

Krispy Kreme Loyalty Program Tops 17 Million Amid Digital Shift

February 26, 2026
Krispy Kreme earnings
Cost-Conscious Consumers’ Demand for Discounts Fuels Digital Growth Across Retail
Loyalty & Rewards // August 12, 2024

As consumers’ ongoing financial concerns drive them to seek deals and promotions, brands across retail categories are seeing increased engagement with their loyalty programs. Sportswear brand Under Armour shared on a call with analysts Thursday (Aug. 8) discussing its first-quarter fiscal 2025 earnings results that...

Brands Launch Eclipse-Inspired Deals to Outshine Competitors
Retail // April 06, 2024

As the total solar eclipse draws near, brands are reaching for the stars, seizing on the hold that the event has on the public’s imagination. Take, for instance, Krispy Kreme. Through Monday (April 8), the day of the eclipse itself, the sweet treats brand is offering...

Krispy Kreme and McDonald’s in Advanced Discussions on Expanded Partnership
Partnerships // November 09, 2023

Krispy Kreme is looking to expand its partnership with McDonald’s. “While nothing has been finalized, we are in advanced discussions about expanding the partnership and are making investments in the U.S. that reflect our confidence in further scaling our Delivered Fresh Daily network,” Krispy Kreme CEO Mike Tattersfield said...

Krispy Kreme Drives Gen Z Adoption With eCommerce, Social Media
eCommerce // November 09, 2023

With Generation Z disproportionately relying on online platforms to pick where they order food, Krispy Kreme is investing in digital to grow penetration with young consumers. The sweet treats brand, which has 2,100 shops and more than 13,000 points of access around the world, shared...

Quick Reads
Krispy Kreme Loyalty Program Tops 17 Million Amid Digital Shift

February 26, 2026
Krispy Kreme is pivoting the business model of its doughnut shops. In reporting its earnings Thursday (Feb. 26), the company said it is moving from owning and operating its own locations toward a “capital-light” strategy that leans heavily on third-party retailers and digital sales. “Digital represented 22.5% of U.S. retail sales in the fourth quarter, reflecting […]

Krispy Kreme and McDonald’s in Advanced Discussions on Expanded Partnership

November 09, 2023
Krispy Kreme is looking to expand its partnership with McDonald’s. “While nothing has been finalized, we are in advanced discussions about expanding the partnership and are making investments in the U.S. that...

Krispy Kreme Reports Q2 2023 Earnings and Expands Omnichannel Strategy

August 11, 2023
Krispy Kreme announced second-quarter results Thursday (Aug. 10) that showed a 9% hike in year-over-year (YoY) net revenue, bolstered by eCommerce and delivery strategies. Net revenue for the quarter ending...

Krispy Kreme Ends First Trading Day At $21 After Opening Above $16

July 01, 2021
Amid the busiest week this year to date for U.S. initial public offerings (IPOs), doughnut company Krispy Kreme began trading at $16.30 per share, CNBC reported. Krispy Kreme was trading...